Shoulda. Woulda. Coulda. That’s how many of us feel at the end of a year. And nothing in online marketing brings out regret like blogging for business. We wish would have posted more. We wish our blog marketing strategy was better. We wish we had any kind of blog strategy, period. Well, that was then and this is now; in 2012 there are a few simple things you can do to lift your blog up to brilliant and regret-free heights.
If you want your company blog to be read, forwarded and liked, the first thing you have to do is write the damn thing. In order for a blog campaign to be a success, there has to be an actual blog for people to read. (I know… This is a groundbreaking idea!) Yet seriously, it is that simple and that hard. Blogs take creativity and inspiration and time. But mostly they need to be written — so your first blogging resolution is to write your blog (or get someone to write it for you). This is a resolution you should make and keep at least five days a week. After a few months of this schedule, you’ll notice your hard work paying off.
The second resolution is an easy one that you can practice all year long. Get people to read the darn thing. “But how?” you ask. Shamelessly promote your company blog with social media marketing. This solves two problems: fresh content for your social media pages and traffic for your blog. Link your blog in emails. Guest blog on other sites relevant to your industry. And have your co-workers and employees forward and post your brilliant blog, too. Blogs should get people talking about you and your brand and get them to your website. So the best way to grab readers is to blog about events, topics and people that folks want to read about.
If you’re new to blogging for business, there’s never a better time to start than right now. You won’t be a blogging sensation overnight, so take your time, have fun and blog fearlessly without regret.