Twitter’s Dorsey Preaches Embracing Change

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Online marketing mavens and social media gurus watch events like this week’s TechCrunch Disrupt in San Francisco like most people watch sporting events. These kind of tech shindigs are known to usher in new trends, introduce new products and provide juicy soundbites from some of the business world’s biggest movers and shakers. On Monday, Twitter co-founder Jack Dorsey made ripples when his opening speech challenged tech professionals, marketers and entrepreneurs to “pick a revolution, pick a movement, and join it.”

Dorsey started his talk with a bang when took issue with the “disruption” theme of the event.

“It’s like an earthquake, it has no values, it has no purpose,” he said. “This is not what we want to bring into the world. What we want to bring into the world is revolution. Revolution has values, revolution has purpose, revolution has direction. Revolution looks at the intersection ahead and pushes people to do the right thing. It doesn’t have to be loud, it doesn’t have to be violent, it’s just as powerful in its stillness.”

He also spoke candidly about his career as an “accidental entrepreneur.” Dorsey, along with Biz Stone and Evan Williams founded failed company Obvious in 2006, but from those ashes came the idea for Twitter.

“Twitter was not started because we had a good idea. It was started out of a failure. And that can happen today,” Dorsey told the packed house.

Perhaps Dorsey’s words are just the kind of blurbs that make for good blog fodder and that’s all there is to it. But what if the guy is on to something here? I mean, he has a huge stake in a multi-billion dollar company. And his ideas could very well apply to online marketing. The idea of embracing change is a scary one, especially for business owners stuck in their old marketing ways. And yet we see time and time again with our clients how even making the smallest of changes can yield huge rewards. Adding blogging to a digital presence can totally change the way people find you on the web. Using Twitter to promote your content can change the destiny of your blog’s traffic. Just changing the ways we blog to include keywords or to discuss hot topics can change our search engine ranking. So we here at Brandsplat say hooray for embracing changes, regardless of how scary they may be.

Readers, you tell us. What change for the better have you embraced lately? Sound off below!

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