Good news, Twitter marketing virgins! Now is the perfect time to get started using the social media platform to reach even more consumers, followers and contemporaries. Twitter recently relaunched its Twitter for Business program to help educate marketers and advertisers on all things Twitter.
Twitter for Business has made it incredibly easy for newbies to the site to get started with its three resource guides: Twitter 101, Marketing with Twitter and AdTools. Twitter 101 is exactly what it sounds like. This guide gives blue bird newbies the basics on the benefits of social media marketing with Twitter, along with a glossary of terms, advice on building your brand on Twitter, a simple how-to using the platform — even a tutorial on how to write great tweets. Marketing with Twitter takes things a step further, giving users more in-depth information. Understanding analytics, how to target tweets and how to use Twitter to improve your brand’s reach are just a few of the topics covered here for the budding marketing genius. Finally, AdTools is the one-stop-shop for brands who want to advertise on Twitter. How do ads on Twitter work? What’s a promoted tweet? How much does it cost? These and all other Twitter ad-related questions are covered in this easy, do-it-yourself advertising guide. Twitter for Business also has specific information for small businesses, dozens of success stories from companies currently marketing on Twitter and tips on community building.
Twitter’s commitment to education and to helping businesses understand the platform is inspiring. Instead of just pushing brands into buying ads, Twitter is explaining how its services work and how to best use them for your company’s individual needs. It’s also refreshing to see a brand demystify its marketing products and make them feel more accessible.
So, readers, will you use the new Twitter for Business programs or are you totally over tweeting? Chirp at us in the comments section below!