“Kourtney Kardashian Launches a Mommy Blog” was the headline splashed around entertainment websites recently, and was responsible for causing the planet’s biggest simultaneous groan and eye-roll combination. To paraphrase the unstoppable Tina Turner in Beyond Thunderdome, “We don’t need another hero, er, mommy blog.” Seriously, we don’t. It could be argued that this is a Kardashian fatigue issue — and that’s certainly part of it — but the overflow of mommy blogs handing out unwanted advice is symptomatic of the larger problem of blog topic overkill.
Kourtney says that her blog exists because people are clamoring to know her parenting secrets of her barely two year-old Mason. The blog (or vlog, specifically) will consist of “some of my favorite things, some of the questions I get asked a lot and just things that I have found helpful.” Her amazing advice on getting a child gold sneakers has already been harpooned by funnier blogs than ours — and with good reason. Listen, we’re not here to reinforce the stereotype that everything a Kardashian touches is the product of the seventh circle of Hell. But as blogging-for-business experts, we do have to call a spade a spade. Mommy blogs, while a noble and sometimes even brilliantly-written force in the blogosphere, are tired. Much like mommy herself, these blogs need a nap. This is in part because so many others have rocked mommy blogs so hard that half-assed blogs like Kourtney’s are reduced to Internet pollution. There are real writers with actual talent writing mommy blogs (and real estate blogs and spatula blogs), so phoned-in fluff seems like a waste of time for both the blogger and the reader.
Brands and businesses are seeking out talented content providers to make their product’s blog a much-visited resource. If you want to blog about diapers or sports cars or burgers and wanted said blog to be read, than be prepared to bring talent, humor, insight and real personality that make people want to read (and not just make fun of) it.
In the end, there is room for another mommy blog. Just as long as it doesn’t suck.