At the risk of sounding like a cheesy 1980s public service announcement, we here at Brandsplat believe that not blogging could be bad for your health. Or the very least bad for your brain. While we can’t throw around a bunch of numbers from a medical study, we happen to know from experience that blogging can actually help you learn more, be more interesting and maybe even more successful.
While perusing this article at Social Media Examiner about the five reasons your business should have a blog, we realized that blogging for business does so much more than what everybody always talks about. Of course blogging helps your SEO and helps your brand develop its voice. Marketers wouldn’t preach the power of the genre if it didn’t do those things. Yet what blogging also does is make you the business owner and blogger a more knowledgeable and trusted source. Well-written and -researched blogs require good old-fashioned reading. Just as writers who are avid readers are a wealth of information, so are bloggers who stay in touch with the latest trends and news within their industry.
What’s more, smartphones and tablets have now made research for our blogs available anywhere. And search engines, newsfeeds, and RSS make finding topics on those devices even easier. While researching for our blogs, we the writers pick up more information and knowledge. Soon just by simply trying to find stuff to write about, we’ve become experts with opinions, thoughts and knowledge within our industry.
The growth of a blog is truly reflected by the blogger or bloggers who contribute to it. If you have writers who endlessly yammer about the same things week after week or who — God forbid — can’t even be bothered to post new information, the blog and its readership will certainly reflect that. But if you blog with a sense that there is a never-ending fountain of information that you can share with your readers, your blog’s success with reflect that, too. Sharing information is good for you and great for your readers. So now you know… and knowing is, indeed, half the battle.