Is It Time To Rethink Online Marketing Strategies?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

instant_content

The introduction of Bing to the search engine field has brought with it a flurry of new search engine features. Google, Yahoo! and Bing are all trying to out-do each other with the ultimate prize being an increase in search share. The question is, are they fighting the right fight? While they are busy trying to outdo each other, other online sites are quietly moving into the search field. YouTube is the second biggest search vehicle for users and Twitter and Facebook are not that far behind. The outcome of this increase in activity by search engines and social media sites may have serious ramifications for future online marketing strategies, particularly search engine marketing.

The recent introduction of ‘real time’ indexing of content will bring about a renewed interest in social media marketing. Search engines love to index fresh content and it has been noticeable that content that gains rapid prominence on bookmarking sites like Digg or StumbleUpon, has been indexed by Google quite quickly.  Twitterers and bloggers have already acted by putting their posts on ‘auto-Tweet’, thus being open to fresh content indexing. Twitter has become the most prominent instant communication tool around and while bloggers have been quick to utilize it, it has has opened up possibilities for many other areas of marketing.

What effect will this have when it comes to  online marketing? This is the gray area at present. Tweets that carry links to content may lead to that content being indexed quite quickly. This may help under-utilized strategies like press releases increase in popularity. It may also lead to content being accessed directly rather than through search engines. If that’s the case, will search engines become redundant when it comes to real time information?

Article marketing is another area that may gain in popularity. It has been the realm of spammers for a long time. However, if high quality articles can be indexed quickly using tools such as Twitter, spam may finally get the boot. Popular article sites like Ezine Articles are already undertaking tough anti-spam campaigns. This is even leading to paid members being removed.

Is it time to rethink online marketing strategies? Perhaps. The online marketing tools that have been successful in the past are still useful. Blogs, traditional social media marketing, article marketing, press releases, SEM, SEO are just some of these tools. What may change in the future is the mix. Up until now,  SEO has been the tool of choice by most web site owners. Many have dabbled with article marketing, even fewer have ventured into press releases – the time may right to revisit these and many of the other online marketing tools that may have been scorned in the past.

While it is hard to envision a time when the main focus wont be on search engines, I think we may in for a period where it’s dominance could be threatened by social media tools like Twitter, Facebook and YouTube. What do think – are times changing when it comes to online marketing? Will the focus move from search engines to other media outlets?

Want repeat traffic? Digg and Facebook deliver.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

facebook_loyalty

Want repeat visitors coming to your site? New data coming out of Chitika Inc., an online advertising network with over 30,000 sites and over 2 billion monthly impressions, suggests that Facebook and Digg delivered repeat traffic at much greater rate than Google, Yahoo!, Bing, and Twitter.  Google delivered overall numbers, but when it comes to driving repeat visitors,

“over 20% of all visitors from Facebook visited the site four or more times per week. Digg came in second place with slightly over 16%.”

Note that Google, Bing! and Twitter came at the bottom of the “repeat traffic” list hovering around 11% each. Google, obviously delivers the most traffic overall. But for loyalty, you can’t beat Facebook. This is why it’s important for brands to engage customers across multiple networks to satisfy multiple strategies. If you want repeat visitors coming to your site, you may want to consider putting a little more elbow grease into your brand’s Facebook effort. To see the data in chart format, visit Chitika here.

SEO for pretty, pretty pictures.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

fri7_10

Images are presented differently than text. For example, when you do an image query on Bing you get results in a rapid fire of five columns across and a mile deep. This eliminates the need to be within the top three spots on search rankings. According to Search Marketing Standard optimizing an image can help search rankings. That’s because search engines rank and classify images in the same way they do text on any given website. In addition, if someone is searching for an image and one of your images appear, the searcher may click through to your site. This could potentially work well if you are in the business of selling online. Let’s say for example you have a shoe business online. You have the latest Nike X basketball shoe that all the kids have been raving about. Kids want to see all the different colors the Nike X comes in, so they search for Nike X in the images section of Google, Bing, Yahoo, etc. They see one of your photos, and they like what they see. They click through, and suddenly they are on your site. Okay, that may be oversimplifying it, but the point is getting your photos indexed and tagged can bring you more traffic and may even get you more sales. Hey, you know what they say, a picture is worth a thousand bucks.