This week’s Brandsplat Video report episode covers Xoom, Android, iPad, Google, Content Farming, Oscars and YouTube Trends. Check it out! Or click here for more Brandsplat vids
Spring has officially sprung, and therefore so have a truckload of new marketing ploys, technical toys, and Google created noise. The summer movie push and iPad mania are not the only things on marketer’s minds during this season of renewal.
Announced on Google’s blog: A new streamlined YouTube dropped on Wednesday, though its arrival may have disappeared in the “Dancing With the Stars” gossip or Sandra Bullock news. The new design brings YouTube back to its roots — user-created videos and video content. With faster more
Ever have the desire to watch Hamster on a Piano, Planet Unicorn, Sassy Gay Friend, or Dramatic Prairie Dog on your big flat screen plasma television? No? Well, Youtube along with their parent company GoogleÂ and the folks at Dish Network think maybeÂ you’ll warm up to the idea. The web and entertainment superpowersÂ are currentlyÂ developing a set top box that operates Android style to more
Watching paint dry or cleaning out a lint trap of a dryer or reading a book on how to cook beets might not be the the most exciting things you could ever do but these activities still may be more titillating than watchingÂ haul videos. The weekend edition of Marketplace pondered the why and how of haul videos as well as their ever growing and baffling popularity. The oddly mocking yet blatantly promotional piece on the more
If you’re like many online business owners, you’ve probably looked at your e-commerce site recently and have seen room for improvement. You may have even considered doing something drastic, like adding a social media marketing campaign or video content to spruce up the user online experience. Well, if you’ve thought about video, you are not alone. According to a recent Internet Retailer survey ,
“43.3% of merchants will update their e-commerce sites with video this year.”
But having video on your site without a real strategy for having it, does neither you nor your customers any good. While video content can greatly improve the user experience, it is important to have a thought through strategy before implementing your video content on your site. Video content on an e-commerce site should act as a sales tool that serves to nudge the visitor to your site closer to the “add to cart” button. It may help to think of your e-commerce site like a slick auto showroom with lots of product info, video and a non-pushy sales force to help you along the way. As more and more e-commerce sites become like these slick showrooms, multi-media will play a much more important role in the sales cycle of everyday products and goods that you would normally see on the shelf at your local shopping mart or mall. Adding video can be a rewarding option if you can figure out production costs, distribution and management of your content. Oh, and don’t forget SEO for your videos. For Video Search Optimization Tips from Aaron Wall of SEOBook, click on the video below.
I came across an interesting article in today’s NY Times about a video product that could be the next big thing in very tiny, very short video content. The service is robo.to and comes to you via Particle, a San Francisco based think-tank that invents
“massively small, “featureful” products that humbly aim to impact people’s lives in a big way.”
Their latest offering aims to empower individual users to post very short (up to four seconds) videos onto their favorite social media platform, thus enabling tiny video tweets and updates to all your friends. Wanna tell your posse that you just ordered a venti cappuccino? Why not use your video enabled phone or webcam to record and share that foamy milk mustache you’ve got going on? And if you have multiple social media platforms (Twitter, Facebook, etc.), you can instantly broadcast that vid to all of them with just one click. As the company says on their site, “write once, publish everywhere”. But the service doesn’t stop there. Today, robo.tv is announcing the release of “TV Mode” which allows users to search videos based on a keyword or #hashtag. For example, if you type in #a in the searchbox in TV Mode, you will see all videos posted that start with #a. You can see how this could be a powerful tool once they get a few million video posts from around the globe.Â This kind of short-form video content and distribution is a very simple, very elegant idea that could be used to get a visual snapshot of what is going on in the world of social media. It’s a pretty powerful little tool. One that I hope will catch on.
If you’re like me, you probably use the Internets multiple times throughout the day. Much of my time is spent seeking out engaging or entertaining content. However, what was once a search for the printed word has now turned into the hunt for great video content. So says a report in an April 2009 survey by the Pew Research Center’s Internet & American Life Project which concludes that 62% of online adults watch video when surfing the Internet. The report also states that video viewing has doubled since 2006. Those are big numbers and they are growing. Viewing habits of television and movies are currently transforming and migrating to the Internet. More and more people are hybrid-ing their computers and their televisions so that they can enjoy on-demand type entertainment via their computer instead of via their cable or satellite option. This has also caused a decrease in demand for cable and satellite services because much of the entertainment you find on the Internet bypasses the monthly fee that is so common among cable operators. Also, sites like msnbc.com offer free streams of nightly programs like the Rachel Maddow show among others. And, you can access these shows from computer or phone via podcasts. Whether you’re a couch potato or world traveler, you can now have your video wherever you want and whenever you want.Â Could this mean the beginning of the end for the boob tube? Probably not. But the Internet and television and silver screen are starting to blur.
The good old days of feasting your eyes on a kid making a fool of himself dressed as a Jedi are fading fast and Google knows it. Google”™s YouTube recently unleashed Reporters Center , an offering that”™s aimed at both professional journalists and any amateur who wields a digital video camera. There”™s no doubt that slicker content is gaining momentum on the web. As I”™ve mentioned in an earlier post , sites like Hulu are attracting large audiences with videos made by the pros. This play by Google is interesting because it is trying to up the quality by inviting the pros in, while at the same time giving their current base of amateur reporters the skills and techniques that will raise the bar. Matt Cutts who is well known as Google”™s SEO guru has been evangelizing about better content in recent months and it looks like Reporters Center is the type of thing that Cutts has been talking about. It”™s a win-win situation as content will get better and better. But you have to worry if content gets so good that it drowns out videos like the numa numa kid.