140 Characters: How to Best Utilize Them

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140 Characters: How to Best Utilize Them

There has been some debate lately about just how effective Twitter is as a business marketing tool. Though Twitter may be free to use, many companies pay a social media management company to monitor their account and they do not want to pay for something that does not get them results. Keeping this in mind, here are some suggestions on how to get the most out of your Twitter followers. (more…)

5 Reasons Every Business Should Be on Twitter

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The internet is full of social media platforms and it seems difficult and sometimes impossible for a business to keep up with all of the latest trends. To make matters more difficult, social media consultants never seem to agree on what the best approach is for a business, which adds another level of complexity. When determining the best social media strategy, many business owners fail to realize that Twitter can be one of the most powerful tools to use.

The List

  • Branding: Twitter is very personal. Presenting information in 140 characters or less is not always easily accomplished, which makes tweeting a creative process. By using Twitter properly, a business owner can greatly enhance and build upon its brand’s image.
  • Viral Promotions: Though social media isn’t always the best at new client acquisition, Twitter’s unique structure can actually help bring people in. With the social aspect of Twitter and the re-tweet feature, customers can share promotions with their friends on Twitter, which can actually help to draw in new potential buyers.
  • Competitive Insight: By monitoring the Twitter feed of competitors, an individual can see what that company’s clients are saying about its services. This can allow a business owner to tailor his or her own marketing and branding efforts in a more effective fashion.
  • Build Loyalty: Once again, Twitter is a personal platform. Staying in touch with customers in this fashion helps people feel closer to a business. Rather than seeming like a distant company, people begin to perceive these brands as unique individuals capable of personal communication.
  • Receive Immediate Feedback: Because of its unique presentation and personal feel, Twitter allows for immediate feedback from clients. By simply putting the “@” symbol before a business’s Twitter handle, an individual can tweet directly to that business and say whatever he or she wants. Unlike an e-mail or phone call, this makes the customer feel like he or she is directly in contact with the person that matters.

Understanding the Importance

For most businesses, these advantages can be a significant game changer, especially if it involves repeat business. The reality is that most social media platforms will not directly affect new client acquisition very much, but it can make a real difference in keeping existing clients. Furthermore, it can build awareness for what your company does on a daily basis, which can go a long way to helping your business grow.

Tweet Memories: Twitter’s Archive is Coming Soon

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Twitter marketing has exploded in popularity over the last four years. Every brand, every celebrity and every Joe Schmoe has been happily chirping about current events of any size. So imagine the shock and horror that marketers and Twitter lovers alike experienced last week when it was reported that nearly 30 percent of recorded history on social media simply vanishes. Thankfully, Twitter has come up with a tweet-downloading archive that may help regular tweeters and marketers alike.

According to PCWorld, the new, super tweet archive is set to go live by the end of the year. As hinted during this year’s Online News Association conference in San Francisco, Twitter users will be able to mass-download everything they’ve sent to the platform. Currently, users can save their tweets using third-party software, but only up to 3,200 tweets. Twitter has come up with new virtual storage to help users hang onto endless amounts of 140-character musings.

“Twitter will also soon unveil a tool that will allow users to manually curate and display tweets related to breaking news or other current events — and, as part of these ‘Tweet Boxes,’ users will also be able to add in additional live-feed elements to supplement a site or piece of news,” PCWorld writes. “For example, one could use a Tweet Box to add a real-time live poll for a sporting event — like, say, having users Tweet their selection of MVP for a particular match-up, with Twitter using its platform to count down the seconds remaining in the popular voting process.”

What does the promise of better tweet archiving mean for marketers? Mainly, Twitter analysis will get a whole lot easier. Instead of combing a client’s account, all tweets will be stored in one place. Also, marketers now have the potential to curate Twitter portfolios for their clients. Old tweets and campaigns can be pulled up faster for reference. Lastly, a Twitter archive might in time become a helpful virtual “trend museum” of sorts. Marketers might have a chance to learn about which tweet trends worked, which ones failed and how to Tweet better in the future.

The Double-edged Sword of Tweeting Employees

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Warning: That seemingly innocent intern you have in charge of your social media or the assistant you have running your Facebook might turn on you and tell the world what goes on behind closed doors at your business. We’ve recently seen the worst case scenarios of employees who tweeted too much and subsequently caused a public relations disaster. Last week at Marc Jacobs’ fashion empire, a disenchanted intern who was on his way out the door took to Twitter to air his frustrations with the company’s already publicly criticized CEO Robert Duffy. The 4 a.m. rant and its following firestorm of unrelated harassment lawsuits got us thinking: Should only inner circle employees be in charge of posting on company social network accounts?

The gut reaction, and not an incorrect one, is “well, of course only higher-ups and trusted individuals should be in charge of distributing our messages on Facebook, Twitter and the like.” This isn’t to say a background check and retinal scan is necessary just so we can have our assistant tweet about our new services. A little thoughtful, instinctual hiring about who gets to run our social media campaigns is all that’s really required. And paying them well to take care of it is a good place to start, too.

After all, an employee-run social media account can be really helpful, a lot of fun and great PR. We love that Zappos lets its employees run wild on Twitter and interact with its customers. Zappos employees use the platform to announce new products, to follow up on customer orders and to let followers know what’s happening on the site. @NORDSTROMdave, a men’s sportswear manager at Nordstrom department store in Burlington, Mass., recently popped up in Web Ink Now for the creative way he uses Twitter to inform customers of sales while giving style tips. Employees like Dave and those at Zappos are clearly happy where they work and enjoy spreading the word about their workplace. So, in the end, the best way to avoid a social media backlash is to keep being an amazing boss.

The UK Loves Mobile Marketing so Why Don’t We?

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Recent articles floating around the web seem to indicate that overseas, mobile marketing is huge. So huge, in fact, that the spending dollars on mobile marketing have grown 32% since last year. The industry has morphed into force to be reckoned with.  A recent Adidas mobile campaign that invited users to track runners of the London Marathon attracted nearly more

Twitter Tweatments For Careers in Twouble

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Once upon a time in a faraway land I like to call “The Early 1980s,” when a celebrity’s career had reached the end of the road, there were a few avenues open to them if they wished to remain in the spotlight. There were game shows like “$25,000 Pyramid,” or selling exercise equipment, or being a guest star on “Murder She Wrote.” Other than that, the prospects of hanging onto fame were slim to none.
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Brandsplat Video Report on Twitter’s Location Finder, YouTube and Lady GaGa

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This week’s Brandsplat Video report episode 17 covers Twitter’s opt-in location finder, YouTube and Lady GaGa’s newest video chock full of product placement.  Check it out! Or click here for more Brandsplat vids

Brandsplat Video Report on Twitter’s Location Finder, YouTube and Lady GaGa from Enzo Cesario on Vimeo.