Giveaway promotion on Twitter is intelligent brand marketing.

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Want to get noticed by the masses on Twitter? Try a promotional give-away. That’s just what web-building site Moonfruit did last week by giving away 10 Macbook Pro computers everyday for 10 days in celebration of their ten year anniversary. All you had to do to enter was tweet the hashtag “#moonfruit” in a creative way from your Twitter account. You were allowed to enter as often as you wanted and the winners were chosen at random using an algorithm. Entries included stories, videos, songs and artwork. The massive turnout got so big, at one point Moonfruit was averaging 300 tweets per minute. On the seventh day of the promo, Twitter even threatened to ban them because of all the traffic, but eventually let them finish up their campaign without a glitch. The promotion got kudos from Mashable and Brand Republic and #moonfruit ranked as a top trending topic on Twitter for almost a week. Intelligent brand marketing? I’d say.

Social Media gets down to business with Twitter 101

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If you’re a business owner there’s no doubt you’ve heard that social media can help you achieve your marketing goals in a way that won’t put a hole in your cash register. What’s more, the service is a deceptively simple and easy to set up. But let’s say, for whatever reason, you just haven’t gotten around to having your business Twitterized. You can rest easy, because Twitter has just released an online Twitter 101 A Special Guide to hand hold you through the scary world of tweets, retweets (RT), hashtags (#), and @username messages. But even more than that, the guide gives you a basic understanding of what Twitter can do for your business, how businesses are using Twitter, How you can get started, Best Practices, and even Case Studies of real companies like Dell, Jet Blue, Teusner Wines, Tastidlite,  Coffee Grounds and on and on. My favorite part of the site is the Learn The Lingo section where you can learn a little history about the user generated created language that is now an integral part of Twitter. If you have a business and you haven’t gotten around to using Twitter to help increase your bottom line, you no longer have an excuse.