Last month in this very blog, we covered the culinary Godzilla that is KFC’s Double Down. The marketing and buzz for the heart-clogging delight was unlike anything we’ve ever seen. Not to be outdone, everybody’s favorite closed-on-Sunday chicken hut, Chik-Fil-A, has launched an online, full-tilt boogie campaign for its new spicy chicken sandwich.
For being widely considered an old-fashioned, good-family-values kind of fast food chain, Chik-Fil-A knows how to rock online marketing, social media and positive word of mouth. Chik-Fil-A tweets regularly about more