The Chicken Chronicles, Volume 2

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Last month in this very blog, we covered the culinary Godzilla that is KFC’s Double Down. The marketing and buzz for the heart-clogging delight was unlike anything we’ve ever seen. Not to be outdone, everybody’s favorite closed-on-Sunday chicken hut, Chik-Fil-A, has launched an online, full-tilt boogie campaign for its new spicy chicken sandwich.

For being widely considered an old-fashioned, good-family-values kind of fast food chain, Chik-Fil-A knows how to rock online marketing, social media and positive word of mouth. Chik-Fil-A tweets regularly about more

Content: the warm gooey filling of any good blog

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Always on the hunt for inspiration and ideas, I am constantly searching for and reading lists. Whether it is the ten best this or worst 50 of that- I am list obsessed. I blame my childhood ritual of listening to Rick Dees and the Weekly Top Forty for this obsession.  Anyway, I stumbled upon a provocatively and somewhat hilariously titled list called The 100 Must Read Blogs… by Women! posted last year on Blogtreprenuer. As I perused their choices (Ann Coulter and Michelle Maklin?!?) I noticed what all of these blogs should have in common besides the whole being created by women thing is that they should all contain that kind of more

Riding the Facebook publicity train

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When Tyra Banks’ produces several episodes of her talk show devoted to Facebook, you know that the craze is about to end. After all, how much longer can we collectively go on poking one another, playing Farmville, and designing our own flare? Apparently, forever.  Social networking cynics expected Facebook to have a Myspace-like descent into humility when the nation momentarily went Tweet crazy. After all, this seems to be the Internets version of natural selection: the weak get swallowed up or become extinct while the strong continue to evolve.  Facebook falls into the latter catagory much to the delight of folks like Tyra Banks, Time magazine, and every reporter in the country.  In fact, stories about how Facebook can effect a legal verdict, fuel a feud between coach and athlete, and help the US Embassy connect with Iraquis all surfaced within the last week. Even moviegoers won’t be able to avoid the “F” word when the film The Social Network, which chronicles the lives of Facebook’s founders, heads into theaters this October.  While many of us are experiencing a FB OD (Facebook overdose), there is still no reason not  to use the social networking giant’s never ending publicity to our own advantage.
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