Boone Oakley; you’re so three thousand and eight.

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Check out this cool website for Charlotte, N.C. based advertising agency Boone Oakley. Their site is part viral marketing and part website as it is built entirely on a Youtube platform. I thought SEO copywriting was the latest way to conduct online brand marketing. Apparently the next wave is Youtube channel sites. Granted, the navigation involves sliding the timeline bar and clicking on hotspots so it is a bit clunky, you still have to give the team at Boone Oakley props for taking an innovative approach to online brand marketing. When doing a search for the agency on Google, I also notice they have a social marketing strategy by having a feed on twitter, and a linkedIn page . Using Youtube is a fresh approach to branding your company online and I hope to see more of it at this level of high concept.

Bing clawing away at Yahoo market share

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When Bing came on the scene, I posted an entry suggesting that Bing was capitalizing on weaknesses of how users interact with Google’s search technology. Recent data, however, suggests that Bing may be eating into Yahoo’s market share instead. The numbers show that Bing gained.04 percent in market share while Yahoo lost .05 percent and Google held steady, neither gaining nor losing. The indication here is that Bing is giving Yahoo some heated competition. Can this mean that Yahoo may be ready to come to the table and make a deal with Microsoft? According to the rumor mill at blorge.com “An entourage of high-ranking Micrsofties have reportedly been seen strutting around Yahoo’s Sunnyvale Headquarters” .  I’ll believe it when I see it. Being a Yahoo shareholder myself, I can’t tell you how many times rumors of deal making between the two tech giants has affected stock prices and the hopes and dreams of shareholders like me. But the numbers don’t lie. Bing is experiencing an increase in web traffic and Yahoo is lagging. Sounds like deal making time to me.

Social Marketing helps Whole Foods Market celebrate a million tweets.

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I love my Whole Foods Market. I love it so much, I even own shares of their stock (NasdaqGS: WFMI). When you think of Whole Foods, social media marketing isn’t one of the first things that come to mind; granola, organic, pricey, maybe”¦ but tweeting? According to a press release, Whole Foods Market plans on celebrating a million followers on Twitter by giving away a million grains of quinoa, an edible nutritional seed that you can find at your local Whole Foods Market.  To put it in perspective, the booty comes out to about five pounds of seed. And if that’s not enough, the lucky millionth follower will get a $50 gift certificate to spend on any wholesome product you can find in their stores. Whole Foods Market also announced giving away $50 gift cards and five pound lots of quinoa if followers tweeted five word philosophies like, “cooks do it with oil” or “you can’t beat organic meat” . Either way, I really don’t know what to think about mixing whole grain bread with branding your company. Granted, you have to hand it to the advertising department at Whole Foods Market for creating intelligent brand marketing that costs them next to peanuts, err, actually quinoa. But on the other hand it really makes me wonder if the whole Twitter thing is going too far with organic tweets. What do you think?