SEO For Dummies and Even Artsy Types

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The panning for gold prospect that is Search Engine Optimization is a befuddling concept that admittedly this writer is still trying to wrap his non-technical brain around.  For those of us shoved in the creative type column, it can be totally intimidating. Initially, it appeared that popping up at the top of search engines was some sort of luck of the draw or more

SEO tutorial for Bill Gates and you too

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A recent article on Search Engine Land by Danny Sullivan offers advice on search engine optimization for the world’s richest man, Bill Gates. Um , what could Microsoft’s head honcho possibly learn about SEO that he doesn’t already know? According to Sullivan, a lot. This SEO 101 uses Bill Gates’ new blog as a guinea pig. On Google, Gates turns up fourth which isn’t too bad, but the disheartening thing about the placement is that the fake Bill Gates blogs are ranked higher than the real thing. Even worse on Gate’s own Bing, his blog doesn’t even show up at all. Eek! Sullivan goes on to prescribe a remedy to the online ailment and teaches us a thing or two along the way.
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Ten reasons to start a company blog.

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When blogging first came on the scene it got a lot of flack as being a useless mouthpiece for individuals that had nothing better to do. But time has proven blogs to be useful resources for individuals and businesses. Now more than ever, blogging offers powerful benefits for entrepreneurs and businesses of all sizes. So as a business, why should you blog? Here is

1. Establishes you as an expert in your field. When you write on a regular basis about what you know, you can’t help but deliver what you know about your business. You may take it for granted that your manufacturing technique for making widgets is unparalleled. A blog can be a great platform to educate potential customers about your expertise.

2. Gives your brand a voice. A blog is like a story. Every company has one. By offering up an inside look into your day-to-day operations, you are able to humanize your brand in a way that you really couldn’t do in a brochure, television commercial or print ad.

3. Content enhances SEO. While you may have a great SEO or SEM strategy in place, great content updated on a daily basis can really help make your company more findable on the internet. The more content you write that utilizes strategic keywords related to your business, the better your chances are ranking higher on the SERPs for those keywords.

4. A chance to connect with other industry specialists. Many bloggers start off as lone writers, but find there’s a larger community of bloggers out there writing on similar subjects. Tapping into this community by commenting on other blogs can offer relationships that would not otherwise be available.

5. A chance to initiate a two-way conversation. A good blog invites conversation with the outside world. This affords you the opportunity to get first hand market research on how your company is doing, what you can do better and what your customers think about your brand.

6. Link Juice. Getting other related sites to link back to you can help with SEO. If you are a shoe manufacturer, you may want to link to sports related sites to further legitimize your site with the major search engines.

7. Incubate new ideas. Good bloggers ask their audience for their advice on any given subject matter. Or better yet, you can use a blog to crowd source new ideas for products or services. You already have the attention of an audience that is clearly interested in your brand. Why not let them take part in create it with you?

8. Instant feedback. Blogs can be used to beta test new products or services to fans of your blog. By collecting data on who is following your posts, you can reach out to people interested in your brand instantly with an email or a direct invitation right on your blog. In the past, companies would have to hire special focus group companies to find potential customers and gain valuable market research information after an interview. Blogging can help you bypass all that.

9. Self-promote. OK, this one may be obvious. But you really don’t need to hard-sell anyone with a blog. The mere fact that you are offering up content related to your industry will put you on the map. Blogging great content on a regular basis will keep people coming back for more.

10. It helps you focus. Blogging forces you to focus your ideas and to really evaluate why your brand is unique. Do this on a daily basis, and you won’t be able to help but hone in on your company’s unique selling point.

If you have a company and you don’t have a blog, you may want to consider getting one up and running. If you don’t have the resources or time to create or manage a blog, you may want to consider hiring a company like Brandsplat to handle it for you. Either way, blogging can offer lots of great benefits for any size company.

Why Blog Marketing Is Effective SEO

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Blog marketing has, in a certain very real sense, become the new SEO. The old SEO revolved around keywords and back links. The new SEO revolves around strong content and link bait. What’s the difference?

With the old SEO, webmasters wrote keyword-based content designed to get their pages ranked in the search engines based on how they used the keywords on the page. Then they market their web pages by building links to those pages using approved link building tactics. These tactics still work today but webmasters can achieve the same thing in less time by engaging in blog marketing.

Blog marketing is about adding new, fresh and original content to your website often. The more often the better. The more original your content the better. The higher the quality of your content the better. See a trend here? Let me explain:

  • The reason more content is better is because it brings the search engines back to your website to crawl it more often. More robots on your site means more chances to get your pages ranked. Plus, every blog post is a unique web page with its own unique permalink. More pages rank in the search engines for your keywords.
  • The reason original content is better is because duplicate content won’t get ranked. Don’t copy someone else. Be original. Add your own content with your own thoughts and ideas.
  • And finally, the reason quality is important is because higher quality content draws more links. When people see that you publish highly relevant and authoritative content on a consistent basis they will link to you

And that’s why blog marketing is about quality content and link bait. It’s the new SEO.

Planting videos feet first.

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Video can enrich a users experience and serve as an important trigger during the purchasing process. They can be informative, entertaining and as professional or goofy as you see fit. It’s important to choose the right content for the audience that you are focusing on.  However, content isn’t the only factor to consider. Where you put your videos is almost as important as the content inside your video. Do you put them on your home page? How about product pages? Is Youtube a good place to start? The answer to the question of where to put your videos relies on what your strategy is for having them in the first place. For example, in recent Internet Retailer post Peter Leech, chief marketing officer of onlineshoes.com, said

“The biggest design issue we look at now is where to place the videos on the site in a way that’s going to create better optimization.”

Onlineshoes.com once displayed all of their videos on a separate site, OnlineShoesTV.com. Today they are placing their videos more strategically on their blog entries like this one,  and also on YouTube.  As video strategies change for companies, so will their methods of deploying their videos. One thing is for certain, SEO for video is a strategy that every company should look at before deciding how to launch a company video.