This is the first in aÂ special series ofÂ Thursday blogs that aims to give familiar but dated brands a digital face-lift by using social media, original videos, article marketing, mobile marketing and blogging.
The Patient: Hostess Snack Cakes purveyors of Twinkies, Cupcakes, and Ho Hos.
The Ailment: Hostess suffers from a chronically lame website, a lack of identity, a dwindling presence online, and aÂ sagging social media strategy.
Prognosis: Grim. If the snack food brand refuses to step into 2010, Twinkies could be a thing of the past.
Recommended Treatment: When the going gets tough, the tough reach out for something fun. Sure, Twinkies are the exact thing films like Food Inc. are warning people against. Yet Hostess Snack Cakes like cheesy action films or reality TV serve their purpose: in moderation they provide a little fun and a little escape. So there’s no reason the classic junk food can’t get an update and survive well into the next decade.
First off, Hostess needs to lighten the heck up. Jeeze. It’s Ding Dongs, not prunes for crying out loud. Their website is a flat, bland affair with little reason to ever return other than the promise of coupons upon signing more