Five Things You Might Have Missed!

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Hot tips on blog marketing? We got ’em. Hot buzzed-about online video creation? We got that, too. In fact, our weekly list of five things you might have missed has a little something for everybody. Let’s get started, shall we?

1.) Do it Like a Bluth: So much Arrested Development hype, so little time. One could barely turn on their favorite electronic device without being bombarded with news, opinions and reviews surrounding the return of the cult sitcom on Netflix. Yet this blog post from Kristin Kovner for ClickZ is worth checking out if you missed it. In it, she gives four Bluth-inspired marketing lessons sure to satisfy Arrested Development fans and marketing gurus alike.

2.) Share a Coke: Coca-Cola is pretty much tops when it comes to creating terrific digital content and memorable videos for a global audience. Each of the soda giant’s recent videos perfectly capture the brand’s sense of fun while cleverly playing with the viral marketing platform. This recent little bit of ambient advertising goodness features the first sharable can of Coke and is sure to put a smile on your face.

3.) Blog Title Badassery: Having a hard time getting folks to care about your latest blog posts? Maybe you need to start with creating eye-catching titles to get folks to stop and read. After all, how many times have you personally slowed down and read something just because the title piqued your interest? Lucky for you, Business2Community.com has 6 must-have tips for writing awesome blog titles in this great post you might have missed.

4.) Dance to the Brainwaves: Smirnoff Vodka has a new campaign doing something unexpected: using brainwaves to make music. Working with a brainwave expert and an electronic music producer, Smirnoff helped folks with disabilities who cannot play musical instruments to make music with their mind by controlling musical software. The song created with brainwaves can be purchased online and the proceeds go to Queen Elizabeth’s Foundation for Disabled People.

5.) Have You Heard the One About the Hitler Tea Pot: And finally, no recap of the week’s biggest marketing stories would be complete without mentioning the silly kerfuffle that swelled up around a tea kettle folks said looked like Hitler. The kettle in question, which was featured on a billboard for JC Penny, became a social media phenomenon and sold out online in a matter of days.

5 Things You Might Have Missed

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When it comes to memorable content marketing, it seems like every brand has amazing online video creation on the top of their wishlists. The popularity of viral marketing and branded videos is precisely why we’ve dedicated this week’s Five Things You Might Have Missed to a quintet of videos that might amuse, inspire and delight you!

1.) Say it with Dance: Tired of texting? Tongue tied when talking? The folks at Puma fragrances might have a solution. The Puma Dance Dictionary is an inventive form of communication which lets users select words and phrases that are translated into dance moves. After creating messages out of moves, users can then post these unique greetings on social media or in email. Still don’t get it into the groove? Don’t worry. The company has come up with a dance-filled video to explain how the whole thing works.

2.) Post it with a Purpose: Samsung not only cooked up an awesome reminder wall to make sure folks in Brazil wouldn’t forget about the new stores opening across the country, but also a cool video showing how this massive wall was made.

3.) The Dog Ate the Directions: For truly great viral videos, some would argue all you need is a cute animal and a funny concept. This ad for Google Chrome with a dog chewing up directions as the theme from Rawhide plays in the background would definitely support this theory. And so would the 5 million-some views.

4.) The Cat is Working Out: Not to be outdone, Temptations Cat Treats has come up with a truly silly and totally viral aerobics video for cats called Work it Kitty. If you think cats in legwarmers doing Jane Fonda moves is comic gold (and who doesn’t?), then this spot is a home run.

5.) Keeping it Real: Wrapping up our list of video genius you might have missed is the latest installment of Dove’s Real Beauty ads. This massive hit with over 54 million views is poignant, intelligent and memorable as it uses a sketch artist to illustrate how women describe themselves. The ad continues to prove how a positive message can be just as powerful as cute animals.

Five Things You Might Have Missed!

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Which brand is headed back to the drawing board? And who’s turning to their fans for hot online video creation We’ve got the answers to these questions and so, so much more in today’s Five Things You Might Have Missed!

1.) Original Recipe: We’ll never know what the Colonel would think about KFC’s new boneless chicken… but thanks to a new video campaign, we’ll soon know how fans feel about it. #IAteTheBones is the chain’s new campaign which calls for fan-created videos that show reactions to the new boneless chicken. Video entries are posted on Facebook until June 8; weekly winners will be chosen to receive prizes like t-shirts and gift cards. Five grand prize winners will also be selected to receive $1,000 and a chance to be included in an online or social media advertisement within the next year, KFC says.

2.) Curves Ahead: If you missed the hubbub over H&M’s new swimsuit campaign, don’t worry. We’ve got a feeling we’ll be talking about this photo shoot featuring a normal-sized girl for quite some time. Size 12 model Jennie Runk became an accidental hero this week when her campaign for the global clothing brand was released, drawing applause and accolades from fashion industry and marketing insiders alike.

3.) The Facebook PR 411: Lisa Buyer at Search Engine Watch published a fascinating blog post this week entitled “22 Facebook PR Secrets Every Community Manager Should Know.” Must-read tips include why you should market on Saturdays, the benefits of a positive attitude and why less is more.

4.) Watch What Happens: Sci-fi films and tech gurus alike have long predicted a super smart watch that acts like a phone, computer and social network. But according to Read Write Web, the smartwatch revolution might not happen for a while. Still, with big brands like Apple, Microsoft and Google toying with the idea, the smartwatch might be the next tech branding story to keep our eyes on.

5.) Social Media Meh: Is social media marketing lost and no longer valuable? Are we wasting our time? What brands are doing it all wrong? Kipp Bodnar ponders these concerns in a fantastic article on social media marketing that you may have missed.

Five Things You Might Have Missed!

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Feeling overwhelmed and out of the loop? Take a break and catch up with five fantastic stories from the worlds of online marketing and digital branding! Grab a coffee and enjoy our weekly list of five things you might have missed.

1.) Awareness, Orchestrated: In an effort to raise money, CRIS Against Cancer organized a classical music concert in Madrid. According to I Believe in Advertising, “The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven’s 9th Symphony score.” This incredible video shows what happened.

2.) Bestseller Blogs: If you are an indie author planning on using blog marketing to help sell your latest book, this article from Huffington Post is a must-read. In it, the Writer’s Relief staff outlines three essential blogging tips for any budding writer wanting to grab the attention of readers and publishers alike.

3.) Disappearing Ads: If, even as a marketer, the ads on Facebook Mobile drive you nuts, we have some good news. In a story you might have missed, Facebook mobile now lets users hide annoying and plentiful advertisements that pop up on our smartphones. The innovation comes right on the heels of an article from The Atlantic which griped about the irritating ads.

4.) Skinny Machine: “Never underestimate the power of style” is the moral of this little soda story. Diet Coke’s “Slender Vender” is one of those clever marketing ploys that plays perfectly with the brand’s image while producing a memorable visual. The thin, silver vending machine looks as cool and stylish as Diet Coke’s new bottles and cans. Plus, the song in the video is super catchy, too.

5.) A Mother’s Day Marketing Miracle: Finally, we think there’s no better illustration of how to use social media marketing to put your tiny, homespun business on the map than JumpSacBaby. This incredible article from Mashable is as inspiring as it is inspirational for anyone trying to use social media to grow their business and find ways to give your brand a social media makeover.

Want Great Videos? Ask a Fan

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Every brand wants masterful, memorable and eye-popping online video creation. There’s just one problem: Many companies don’t know where to begin. Lots of businesses mistakenly believe that simply because they’ve watched a lot of snappy, hit viral videos that they can easily make one of their own. That couldn’t be further from the truth. From simple things (like how to hold a video camera and coming up with a clever storyline) to difficult tasks (like editing and marketing) take skill and talent. Don’t have either one of those things? Well, maybe your fans do.

Fan-made videos have dominated the Internet and viral landscape for years, and the genre recently made headlines once again. Just yesterday, a fan-made music video for Daft Punk’s new song “Get Lucky” sent fellow fans and music bloggers alike into a tizzy. The clip uses pre-existing footage of featured vocalist Pharrell mashed-up with clips from the group’s 2006 documentary, Electrorama. But the fan-made pandemonium doesn’t stop there. Pop culture zeitgeist like Pretty Little Liars, Pokemon and Lady Gaga are just a handful of phenoms that have recently inspired fan-made clips.

Naturally, the smarty pants from advertising land have honed in on the power of videos created by fans. Doritos, Pepsi, Blackberry and Chevrolet have all called on the talents of their respective fans to come up with videos. Not only do these creations slice the work (and advertising dollars) in half, but calling for fan-made videos is a terrific way to engage social media followers and drive website traffic. Dr. Pepper is the most recent company to turn to followers for cheap labor and inspiration. The campaign, Be The Next 1, is looking for videos from one-of-a-kind fans with unique stories. Dr. Pepper’s followers on Twitter and Facebook will then choose which one will be featured in a national commercial.

But you don’t have to be a soda giant or a rock star to get followers excited about making videos. Simple product testimonials, footage of beloved family pets and videos of clients talking about your services are just a few ideas to get fans’ creative juices flowing. Video contests are really fun and easy ways to spike engagement and video content on social media. Just be specific about what you want, give guidelines and deadlines, set prizes and let the video-mania begin!

What’s the Secret to Blockbuster Viral Videos?

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Blockbuster Viral Videos

Original, memorable online video creation at times feels impossible. With the sea of new branded video content making waves on YouTube everyday, even getting views is an uphill battle, right? Perhaps, but we believe there are some easy things brands of all sizes can do to get noticed in the viral video battle. So how does a normal video made by a small company achieve YouTube greatness?

While there isn’t a straightforward secret formula when it comes to online videos, including humor is one way to insure a good number of views. The fact is, we the people love to laugh. Therefore, video content that can make us laugh is the kind of thing we forward to friends, post to Facebook and watch over and over again. It’s pure gold. Check out this commercial for Dove men’s shampoo for further proof of how funny works.

It doesn’t matter that this Brazilian commercial isn’t in English or that it’s directed at the tough market of men’s hair care. The fact is it’s funny and memorable. In one minute and eight seconds, Dove has done more for this product than any social media campaign could ever do, and it’s all because the video is hilarious and a little weird. Appealing to your followers’ sense of humor doesn’t take boatloads of cash or a fancy agency, it just takes some great writing and creativity. Creativity when paired with online videos can help consumer change their minds or think of new ways to use your products or services. This ad for Salvation Army is a terrific example of that.

But videos can also be helpful for giving your brand a new narrative. No other platform can express who your company is and what you’re all about faster than video. This is incredibly helpful for brands trying to reintroduce themselves to new customers like childhood favorite Kool-Aid recently did.

There may be no secret formula to creating the next viral hit, but we do know that humor, a strong narrative and creativity certainly help. Also, good video campaigns require a lot of help and fresh ideas (something we can certainly help you with). And if all else fails, go for juvenile and ridiculous. This Kmart ad, posted last week and already boasting over 9 million views, proves that our inner 12-year-old is alive and well and ready to watch videos online.