Throw Your Own Twitter Party

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Twitter marketing trends come and go, but the Twitter party is here to stay. Like we mentioned last week, many big brands are hosting these virtual fiestas in honor of New York Fashion Week. But the appeal of the Twitter party stretches far beyond the catwalk. Bloggers, brand spokespeople, authors, actors and athletes have all gotten in on the action. Authors with how-to books, lawyers with legal services, makeup artists with their own line of cosmetics, etc. all use Twitter parties as a way to answer questions from the Twitterverse while selling their services and products. A Twitter party lasts no more than two hours, is well-promoted in the days leading up to the event and is relatively easy to organize. But just how do you throw a great Twitter party? And why should you bother in the first place?

Twitter parties, first and foremost, should be used by Twitter-for-business experts who really engage with their followers. If you’ve got over a thousand followers on Twitter whom interact with you and your brand, then a party can really be a lot of fun. If you’re just starting out, not huge on tweeting back and forth with your followers and don’t use Twitter regularly, then sorry — Twitter parties aren’t for you. The party in question is actually a real-time discussion hosted by a tweeter who gives the party a hashtag so all who want to attend can use the hashtag to be part of the action. When picking a hashtag for your Twitter party, make sure it reflects the topic or product you want to talk about. Also, the hashtag should be sweet, short and specific.

Once you’ve got what you want to talk about and your hashtag, you’re gonna want some guests. Give yourself a week to two weeks to get the word out about your party by sending out tweets with the time, theme and hashtag of your event. Use your other social networks and your blog to let people know about the party, too. Lastly, every party needs a good host — and that should be you. Make sure you’re using a dashboard like Hootsuite or Tweetdeck to keep track of all of the tweets and so you can answer questions quickly and keep the party going. Adding a co-host, a product giveaway and a game could help the time be more fun and really fly by.

Twitter parties are a fun way to talk with your following, gain more fans and get the word out about your company. So grab your laptop and your favorite beverage and get your Twitter party started!

Five Things You Might Have Missed: Fashion Week Edition!

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Forget the Super Bowl: When it comes to up-to-the-minute blog content management trends, hot Twitter marketing moves and online branding prowess, New York Fashion Week is the one to beat. Every year, brands bring their “A game” to use the world’s largest runway as an opportunity to get their name out there — and this year is bigger than ever. So here are five of the top stories we’re keeping our eye on as the festivities get underway.

1.) Right on Target: The massively popular Shops at Target are back for a second spin and getting a viral buzz thanks to a very cute video. Starting on September 9th, select Targets will play home to mini-boutiques by Odin, Kirna Zabete, Patch NYC and the Curiosity Shoppe. “Shops” always attract social media attention and to push the second installment during NYFW is genius.

2.) Be Your Own Fashion Police: BumeBox is a plug-in that allows mere mortals to become snooty fashion bloggers. This startup is getting major press for officially launching during NYFW — and, we gotta say, it’s pretty clever. BumeBox is a video player made exclusively for fashion shows that allows users to live Tweet and post status updates as they watch live collections from Fashion Week. Let the micro-blogging and branding begin!

3.) Fashion Super Powers: American Express has assembled something of a Fashion Justice League by teaming with Lucky magazine, The Fancy and Harper’s Bazaar to create a one-of-a-kind NYFW news portal, social hub and shopping partnership. AMEX will give discounts to its members on exclusive fashions at The Fancy and Lucky. With brands like AMEX on board, this could be a game changer for both online fashion commerce and fashion publishing. It’s the first collaboration of its kind and begins on September 7th.

4.) No Guest List Required: Twitter parties are a great marketing idea for brands who want to celebrate a talked-about global event with their followers. Woolite is hopping on the bandwagon this year and employing the help of fashion guru Jacqui Stafford. Stafford will tweet videos during the Twitter party on September 11th to show “guests” how to use Woolite as a way to keep their clothes looking fabulous. It’s all part of the company’s “friend of the fashionista” rebranding that Woolite has been undergoing — and we say thus far, it’s working.

5.) Loving Tom and Lorenzo: Finally, we were inspired by The New York Times piece on TomandLorenzo.com. The pair behind the very popular fashion blog is known for their pointed and sometimes bitchy comments. But as it turns out, the duo is actually two nice, rather nerdy guys. Tom and Lorenzo have built a blogging empire despite zero fashion background or industry friends, proving smart writing and good marketing never go out of style.