Creating Content for the New Generation of Tablet Patch Kids

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Let’s go back to Christmas Past. In 1983, the country was consumed with an obsession for chubby-faced little dolls known as The Cabbage Patch Kids. Legends of frenzied parents inciting riots in hopes of getting their hands on the toys spread across the land. While we’ve seen some Tickle Me Elmo-type of mania in the years since the Cabbage Patch reigned supreme, no gift item has been as hotly-sought-after and clamored for. But iPads, eReaders and tablets of all shapes and sizes are certainly inching in on the Cabbage Patch Kids’ territory.

The brand new Kindle Fire has proven to be the leader of the tablet pack with staggering holiday weekend sales that have already made it Amazon’s top-selling product — and the season has just started. This holiday tablet explosion made us wonder: Are mobile marketers and blog creation wizards ready for the demand of tablet-friendly content?

According to AdWeekly, the answer would be no. AW notes that many publishers and brands were quick to hop on the iPad publishing bandwagon, releasing all kinds of fancy custom apps which served as exclusive iPad magazines. The only problem is that the same publishing companies had to worry about how they were going to get readers on other tablets like Droids and Kindles. Now expensive and zippy interactive content is being dumped by publishers in favor of solid content. Steve Sachs, an executive vice president of consumer marketing and sales at Time Inc., tells AdWeekly, “The No. 1 benefit is to have a great reading experience reading the tablet. Interactive elements are valuable to (readers,) but they’re a secondary benefit.”

For those of us who blog for business, this shift away from snazzy tablet gadgets is great news. The tablet generation is in essence a new generation of readers. Sure, there’s the game and shopping elements, but at the end of the day, the folks who buy tablets are people who enjoy reading. Blog readership on Kindle and iPad is through the roof, so this could be one fad that helps put our content in front of new audiences.

Hmm… We wonder if a tablet-inspired dance can’t be far behind.

Dial “S” for Shopping

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Mobile commerce is kind of like some sneaky dictator from an old movie who overthrows a country without the rest of the world knowing it. Seemingly overnight, we now buy things with our phones like it’s something we’ve always done. And speaking for myself, using my phone to shop makes me feel cool. I have literally been near my laptop, but chosen to use my smartphone to buy movie tickets instead because “it’s easier” (although I’m not sure how true that really is) and because it is so fun. A dieting friend of mine recently dumped the Papa John’s Pizza app on his phone because he knew within minutes he could fall off the wagon and into a vat of cheesy, saucy goodness before he knew what happened.

Since nearly everyone with a smartphone has been swept up into the mobile commerce tornado and marketers are moving fast to satisfy the need. We and tons of other marketing blogs have been keeping our eyes on this phenom for quite some time. Diana Adams at Bit Rebels, for example, has been covering the topic for a while (and might I add, doing a bang-up job of it). Also carefully monitoring the trend is Microsoft, which recently cooked up an infographic which tells us how and why mobile commerce works. While fascinating (and confirmation of our suspicion that nothing is real unless there is an infographic to go along with it), the real revolution happening here for marketers can’t be covered with a brightly-colored picture. Social media marketing, digital engagement and mobile marketing have all kind of melted into one giant engagement blob which requires marketers to think of all of the channels when creating a campaign. Taking into consideration whether our clients can get their products sold via smartphone is the next marketing compatibility test.

So, dear readers, let’s start the week with a little conversation. Is mobile commerce a good time or merely just another way to avoid human contact? Do you have a mobile marketing plan? And lastly, tell us your fave ways to spend coins with your smartphone.

Phoning it in- the guesswork of mobile marketing

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

shopping_phone

Study after study after study are slowly surfacing this week all focusing on how, when and where we use our cellphones.  With the popularity of smart phones on the rise,  such studies and surveys are intriguing because they provide data into the often murky waters of mobile marketing.  Much like our cellphone reception in remote places, mobile marketing is a tough thing to predict.

One of the surveys discovered that many businesses are reluctant to use mobile marketing because it is so hard to track. Without the demographics used in other forms of online marketing, mobile campaigns are a literal shot in the dark.  Thankfully, services like GSM’s Mobile Media Metrics have now gone global. Just launched in the UK and in the states since more

Taxi NYC makes ingesting fun again.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

food

Are you allergic to peanuts? Are you lactose intolerant? Does eating fish give you the hives? If you’re one of the 70 million+ people in North America who suffer from food sensitivities or food allergies, help is on the way. Today, advertising and marketing think-tank TAXI New York announced the release of FoodContentAlerts.com, a free online and mobile tool that allows you to catalog and manage the foods you eat. It’s both a web and mobile tool that you can customize for your particular food sensitivities. You can even design your own custom home page with drag-and-drop style layout elements right on the site. No only do you get to  control the content, you can even match up with other people who share similar profiles so you can share recipes, advice and build a community. Once you’ve got that all set up, you can access everything you create online from your mobile phone. Pretty cool. According to FoodContentAlerts.com, the site’s features include:

My Safe Foods: Allows users to create customized lists of “personally approved” foods and share them. A great way to find new recommendations for people on restricted diets.

My Recipes: Input your own recipes, discover new recipes, share with others, and add ingredients to a shopping list or share with friends and family.

My Shopping Lists: Create and manage multiple lists; update or add items from your safe-foods list; and share with teachers, daycare facilities, camp counselors, friends and family.

Community Forums: Share ideas with other people suffering from food sensitivities.

News Modules: Receive up-to-the-minute product safety alerts or custom information on food allergies, celiac and more – from around the world.

Mobile Access: Many features of FoodContentAlerts.com are designed to be available to anyone with a web-enabled phone, allowing users to access their online account to verify that a product is on a safe-food list, check a recipe’s ingredient list and more. Mobile works on just about every web-enabled phone around the world.

Boun appetito.