Planting videos feet first.

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Video can enrich a users experience and serve as an important trigger during the purchasing process. They can be informative, entertaining and as professional or goofy as you see fit. It’s important to choose the right content for the audience that you are focusing on.  However, content isn’t the only factor to consider. Where you put your videos is almost as important as the content inside your video. Do you put them on your home page? How about product pages? Is Youtube a good place to start? The answer to the question of where to put your videos relies on what your strategy is for having them in the first place. For example, in recent Internet Retailer post Peter Leech, chief marketing officer of onlineshoes.com, said

“The biggest design issue we look at now is where to place the videos on the site in a way that’s going to create better optimization.”

Onlineshoes.com once displayed all of their videos on a separate site, OnlineShoesTV.com. Today they are placing their videos more strategically on their blog entries like this one,  and also on YouTube.  As video strategies change for companies, so will their methods of deploying their videos. One thing is for certain, SEO for video is a strategy that every company should look at before deciding how to launch a company video.

Picture video on your ecommerce site.

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If you’re like many online business owners, you’ve probably looked at your e-commerce site recently and have seen room for improvement. You may have even considered doing something drastic, like adding a social media marketing campaign or video content to spruce up the user online experience. Well, if you’ve thought about video, you are not alone. According to a recent Internet Retailer survey ,

“43.3% of merchants will update their e-commerce sites with video this year.”

But having video on your site without a real strategy for having it, does neither you nor your customers any good. While video content can greatly improve the user experience, it is important to have a thought through strategy before implementing your video content on your site. Video content on an e-commerce site should act as a sales tool that serves to nudge the visitor to your site closer to the “add to cart” button. It may help to think of your e-commerce site like a slick auto showroom with lots of product info, video and a non-pushy sales force to help you along the way. As more and more e-commerce sites become like these slick showrooms, multi-media will play a much more important role in the sales cycle of everyday products and goods that you would normally see on the shelf at your local shopping mart or mall. Adding video can be a rewarding option if you can figure out production costs, distribution and management of your content. Oh, and don’t forget SEO for your videos. For Video Search Optimization Tips from Aaron Wall of SEOBook, click on the video below.