In the digital world that we live in today, effective content creation makes up the cornerstone of a powerful marketing concept. This is why finding an experienced content manager has become such a high priority for so many large companies, and also why businesses of all sizes need to start looking towards the web as their number one marketing tool. The internet has unlocked an abundance of free information for consumers, and when they are considering any buying decision, content is always king.
Many companies think that they can stick to the old marketing model: tell the consumer what it offers and how it is better than the competition. Instead, today’s content manager needs to take a new approach. The real secret in today’s marketing is to show, not tell. For content creation, the old adage that “actions speak louder than words,” rings absolutely true.
What does this mean to the modern business owner?
If you are worried that you might have to give something away for free, then you are right. Remember, the internet has made everything more convenient for consumers, including the availability of information. Buyers have come to expect something of value before they are willing to invest their hard-earned money in anything. Staying competitive in today’s market means offering value first, and if you can’t stomach that, then get used to watching your competition from behind.
How do you start giving away this value?
One of the simplest ways to get this value to your potential customers is to set up a weekly blog. You can post once or twice a week or even more often if resources permit. Make the topics relevant to your customer base. If you are a home improvement company, have someone write articles on simple DIY innovation projects. Or, if you run an auto shop, consider posting tips or videos on how to do very simple mechanic work, even as basic as checking and adding motor oil. The truth is, you don’t have to give away your deeply guarded secrets, but you do have to provide value.
Is blogging something you would like to get started on? If so, check to see how Brandsplat can provide quality ghostwriters to help get your message across and start delivering that value you need today. Remember, a little added value today can mean a lot of business tomorrow.