The magic of article marketing

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Anyone with a computer has seen it happen a billion times. One day, you read  a quirky article about something random like the benefits of celery, and the next day the same article has been forwarded throughout your office and even picked up by major wire services. In a short matter of time, the same story pops up on the evening news. It’s a virtual wildfire with unknown origins that spreads like magic across all media incarnations. Those lucky enough to tap into this magic have found a way to communicate with mass audiences in a short amount of time. For the rest of us, this process looks like something created by a wizard and certainly something that a small business could never replicate.
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Video marketing. Not so different than article marketing.

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Article marketing involves writing informative articles that engage and inform your target audience, then distributing them out to the world over multiple media outlets including both print and online publishing. Online publishing alone offers a whole slew of article directories. Some of the top article directories are ezinearticles, Buzzle, and The Phantom Writers, but there are literally hundreds more. Getting your articles out to as many media outlets as possible means the chances of your articles being read are more likely and the chances of track backs to your site are also more likely.

So what do you do when you want to distribute a video? Well, there’s YouTube of course. But to get the most bang for your buck, you have lots of other options at your disposal. If you want to enhance Search Engine Optimization for your site or blog, consider more than just Youtube. Below is a list of video to use the next time you want to distribute your next videos online.

1. Blip.tv
In a recent blog post I discuss how blip.tv offers distribution across multiple channels, including TiVo. You’ll find a lot of indie-type entertainment and videos on this site and they like videos that come in a series bundle. So if you have a one-off, this may not be the best route to go.

2. Flikr
Everyone knows Flickr is a great way to share your photos with the people that matter to you. But did you know that you can do the same with videos? For more on Flckr, take the Flickr tour .

3. Hulu

I have posted about Hulu before. Hulu is well-known for professionally filmed content or content that already has a following. However, Hulu also caters to the little guy by offering widgets and player embeds. For more on  different Hulu distribution options, click here.

4. Photobucket
Photobucket is similar to Flickr. You can share both videos and photos here. What I like about Photobucket is you can search videos by most popular, newest, most viewed and most commented. The “Most popular right now” functionality keeps me coming back for more.

5. Trueveo
Truveo is one of the largest video search distribution networks, reaching roughly over 40 million unique visitors a month. If your video is already on the Internet, you can submit it via an RSS feed. If your video isn’t already on the Internet, you can upload it via AOL Video. Either way, Trueveo is one monster of a video portal.
6. Viddler
Viddler is both for the novice and for the savvy video marketer. Viddler offers powerful integration if you want to brand your video with your company voice. For example, you can add your logo to their player, change the player’s color to fit your company’s color scheme, and even have the player link back to your website when it’s embedded somewhere else on the web. You can also “time tag”    your videos with comments from other viewers.

7. Yahoo! Video
Y! Video offers both professional entertainment alongside user-created content. The cool thing about this is you get to share the stage with Television shows, movie clips, news segments and more. Pretty cool.

Remember, distribution is key if you plan on implementing a Brandcasting campaign. More than one video outlet is a good idea if you really want to get the word out on your video.