Anyone with a computer has seen it happen a billion times. One day, you readÂ a quirky article about something random like the benefits of celery, and the next day the same article has been forwarded throughout your office and even picked up by major wire services. In a short matter of time, the same story pops up on the evening news. It’s a virtual wildfire with unknown origins that spreads like magic across all media incarnations. Those lucky enough to tap into this magic have found a way to communicate with mass audiences in a short amount of time. For the rest of us, this process looks like something created by a wizard and certainly something that a small business could never replicate.