The Super Bowl is still five days away but the buzz around banned ads and controversial commercialsÂ continues. Last week’s ManCrunch.com ad was axed by CBS amongst cries of homophobia and discrimination. And then there’s the Focus onÂ the FamilyÂ commercialÂ that features college football star Tim Tebow .Â Naturally, Â it wouldn’t be the Super BowlÂ without a totally disgusting misogynistic Godaddy.com that was deemed too hot for TV. The most recent advertising reject is cellphone provider KGB’s raunchy advertisement featuring a man who’s head literally goes up his backside.
All of this hoopla, while it makes for decent headlines, seems to be a cry for attention for a major event that could use a creative overall.Â The 2009Â telecast was down in viewers compared to 2008’s record breaking numbers.Â This year’s network CBS won’t likely be stirring up any Janet Jackson-like controversyÂ as aging rockers The Who headline the halftime show. Younger viewers will be wondering “the who?” as older viewers may confuse the band’s more