A recent article on Search Engine Land by Danny Sullivan offers advice on search engine optimization for the world’s richest man, Bill Gates. Um , whatÂ could Microsoft’s head honcho possibly learn about SEO that he doesn’t already know? According to Sullivan, a lot. This SEO 101 uses Bill Gates’ new blog as a guinea pig. On Google, Gates turns up fourth which isn’t too bad, but the disheartening thing about the placement is that the fake Bill Gates blogs are ranked higher than the real thing.Â Even worse on Gate’s own Bing, his blog doesn’t even show up at all. Eek! Sullivan goes on to prescribe a remedy to the online ailment and teaches us a thing or two along the way.