Social Marketing helps Whole Foods Market celebrate a million tweets.

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I love my Whole Foods Market. I love it so much, I even own shares of their stock (NasdaqGS: WFMI). When you think of Whole Foods, social media marketing isn’t one of the first things that come to mind; granola, organic, pricey, maybe”¦ but tweeting? According to a press release, Whole Foods Market plans on celebrating a million followers on Twitter by giving away a million grains of quinoa, an edible nutritional seed that you can find at your local Whole Foods Market.  To put it in perspective, the booty comes out to about five pounds of seed. And if that’s not enough, the lucky millionth follower will get a $50 gift certificate to spend on any wholesome product you can find in their stores. Whole Foods Market also announced giving away $50 gift cards and five pound lots of quinoa if followers tweeted five word philosophies like, “cooks do it with oil” or “you can’t beat organic meat” . Either way, I really don’t know what to think about mixing whole grain bread with branding your company. Granted, you have to hand it to the advertising department at Whole Foods Market for creating intelligent brand marketing that costs them next to peanuts, err, actually quinoa. But on the other hand it really makes me wonder if the whole Twitter thing is going too far with organic tweets. What do you think?

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