Suffering from Twitter marketing ADD? Having a Facebook management meltdown? Is the once fun task of updating all of your corporate social media accounts more annoying than scrubbing a toilet? Sounds like it might be time to simplify your social media marketing practices. In the spirit of simplification, we’ve rounded up a few of our favorite tools and tricks to make social media marketing easier.
Budget your time: Great social media campaigns start with great organization. In addition, a well-thought-out plan saves you time later on down the road. Set a time where you’ll handle your company’s social media (every morning, three times a week, etc.) and stick with it. Without the panic of trying to squeeze it into your schedule, you’ll be able to get creative and have more fun doing it.
Analyze and Reorganize: Analytics tools on Facebook and on dashboards like Hootsuite are incredibly helpful for brands trying to figure out which posts are working and which ones are duds. Use these tools regularly to get insight on your failures and successes and you’ll be able to better direct your future campaigns.
Google Alerts: These have been around for years, but if you’re not using Google alerts, you are missing out. Google Alerts notifies you by email every time your brand, topic or desired keyword shows up in Google searches and in the news. This super-easy tool helps you track your company’s SEO without spending hours manually sifting through pages of searches.
Social Oomph: Companies that are Twitter happy can really get a lot out of this service, which automates the entire tweet scheduling process, provides easy tracking of keywords and instantly purges your direct message inbox. Unlike other Twitter dashboards, this one also lets you save drafts, schedule social media distribution for blog posts and dozens of other nifty time-saving tricks for a few bucks a month. For serious tweeters, Social Oomph is a must.