Social media marketing has become recognized as a normal part of every modern marketing campaign. For many businesses, this can present a unique challenge, as the traditional approach to marketing does not work in the online environment. Though Facebook has been universally accepted as useful to businesses, many entrepreneurs underestimate the influence Instagram can have on the everyday marketing efforts of their business.
There is Plenty of Utility
Instagram for business has a clear and present application for artists, models, and any other professionals in the visual arts, but the reality is that there are many other uses that the average business overlooks. Some of the ways to use Instagram for your business include:
- Show off Products: Taking a quick snap of a new product that is just hitting the shelves or a glimpse of a product in development can help show off what you have to offer your clients.
- Show Your Factory: People like feeling like they understand a company. By showing your factory where the products are made, people will feel a deeper level of trust for you and your company.
- Show Your Office: If your business has no products or factories to showcase, consider snapping photos at the office. Show your followers that you are down-to-earth and that they can relate to you. These photos can go a long way to building loyalty.
- Get Connected: By following you on Instagram, people are going to get regular updates on anything that you upload. Stay connected to your followers by regularly uploading pictures that show them what you are up to. This will make them feel that they are a part of your team, and help build brand loyalty.
- Keep People Updated: Are your executives on a business trip? Rewarding one of your employees with a trip to a special destination? Use your business Instagram account to snap photos and share them with your followers.
Regardless of what you use it for in your business, remember to learn how to successfully integrate hashtags into your posts.
Reach a Wider Audience
The real secret to social media marketing is that different avenues attract different types of customers. This means that the more networks you are on, the wider variety of customers you attract to your business. Whereas one person might only have a Facebook account, another might only use Instagram, or Twitter, etc.
So, when it comes down to whether or not your business should have an Instagram account, the answer is probably “yes.”