She blogs well. But how does she tweet?

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A new report conducted by Q Interactive suggests that women who are active in social media are turned off by brands and influencers who use the medium to push products/services to them. A report which will be released at ad:tech Chicago today suggests that 75% of 1000 women who were surveyed said they were not influenced by social media when it comes to making a purchase. While social media and micro-bloggin accounts for fewer purchase decisions, the same may not be true for women who are influenced to purchase by blogs. According to a study conducted in May of this year by BlogHer, women are more likely to purchase as a result of a recommendation or customer experience posted on a blog (%85) than on social media (%37). This comes as no surprise as women use blogs more for a source of information and to get recommendations on what to buy whereas they use social networking more as a way to keep in touch with friends and family. But as social media technology becomes more widely accepted, we may see a trend where the lines between social media and blogging start to blur. For now, however, it’s clear that women utilize the mediums for different purposes. For those women who understand and successfully use the mediums as a platform to develop a fan base, they can gain momentum in their power of influence in a salient way. For an interesting look at how some top women bloggers fare by using social media as part of their platform, check out this interesting report released by PR agency Access Communications and twitter analytics company Twitalyzer which suggests that while it may be difficult to achieve “influencer” status in the social media sphere, those who do can solidify their influencer status and create a measureable impact.

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