For a business owner in the digital age, some of the technical terms floating around can be somewhat intimidating. Naturally, you are familiar with business jargon, but when social media experts start throwing all of these terms out there is can be somewhat confusing. Search engine optimization (SEO) is one of those terms that leaves business owners scratching their heads in confusion.
Even if you read articles on the subject, you usually end up walking away with more questions than you started out with. You might read about Google Penguin, Panda, or Hummingbird and find that there are really no actionable steps to take. The truth is that this is done intentionally. Rather than toil through article after article of technical jargon, a better first place to start is with keywords.
Understanding Search Engine Optimization
Google is the number one search engine in the world today. In fact, many other search engines try to mimic Google in the way they operate to help capture a wider audience. This is why most social media experts turn to Google algorithms to help devise the best SEO strategies. What you might not have ever heard before is that no one really knows all of the details behind Google’s search algorithms. In other words, SEO is not an exact science.
Understanding this, it is very important that you take full advantage of those aspects that are understood. Among those factors, keywords are one of the most powerful ways to help improve your search rankings.
Finding the Right Keywords
Of course, knowing that keywords are important, and knowing which keywords are important, is a very significant distinction. When planning out your keyword strategy, you cannot simply use words that you think work. Instead, there are actually tools available online to help you pick out the most powerful search terms for your industry. This will help devise a solid keyword strategy and ensure that you can get the most out of your SEO efforts.
Though there are certainly other factors that come into play, keywords are ultimately one of the most powerful ways to boost your company’s position online. Search engine optimization may not be an exact science, but keyword usage can be clearly measured, making it a very actionable step for the ambitious business owner. If you are not using keywords in your online content, then you are failing to capture your online audience, which could lead to serious challenges down the road.