You know your traditional and online video creation is a success when folks are still buzzing about it on Twitter and Facebook days later. Social media experts clamour for this kind of success and hope that every campaign can be a success on YouTube as well as on the major social media channels. But in reality, it takes a special, rare ad campaign to dominate all of the platforms of content marketing. And who would have guessed that just such a major success story of last Sunday’s Oscars would belong to mustard maker Grey Poupon?
Ah, yes, Grey Poupon. We all know the legendary ’80s commercials very well. “Pardon me,” says the stuffy aristocrat in the Rolls Royce to another snooty snob in another luxury car. “Do you have any Grey Poupon?” Yet the latest viral and social media hit from the company suggests that we only know half of the story. A hilarious and pitch-perfect commercial entitled “Grey Poupon: The Lost Footage” also known simply as “Pardon Me,” debuted this Sunday during the Academy Awards. The spot went on to show the hilarious car chase and showdown that happened after that infamous mustard exchange. Clever, unexpected and really funny, Grey Poupon’s ad was a hit during the awards ceremony and Twitter users buzzed about it for the rest of the evening. Wisely, Grey Poupon fully loaded a new website where folks could see the whole Dijon saga unfold. In the following days, the videos have killed on YouTube, garnering a 778,000 (and growing) views as well as major media buzz.
It helps that the commercial aired during one of the most watched events on the planet. But Grey Poupon didn’t just rest on its award show laurels to get its spot seen. By placing it prominently on all its social media channels, YouTube and its own website, Grey Poupon helped ensure that even people who missed the Oscars would be talking about it for days to come.
Hey, readers, seen any good viral commercials lately? Tell us about them in the comments section below!