Another week, another avalanche of information. It’s easy to get buried beneath a mountain of headlines and Tweets. Thankfully, we’ve shoveled out five worthwhile social media marketing innovations, techy treats and helpful hints just for you.
1.) Light For Rights: We always love seeing a non-profit using the latest social media channels to get their message out, so we were inspired when we stumbled on Light for Rights on Twitter. The campaign uses social media to raise awareness for World AIDS Day by inviting followers to download “lights” for their desktops and mobile phones. It’s an interactive call to action that employs all the latest channels for a cause that we often ignore.
2.) Eats App From EveryScape: Call it heaven for foodies and smart phone junkies alike. Call it two great tastes that taste great together. We call the Eats app for iPhone and iPad genius. The handy gadget takes restaurant lovers inside the restaurant even before they visit. With in-depth location and menu information, Eats perfectly blends our obsession with food and apps brilliantly.
3.) 10 Tips For Facebook Engagement: Brought to our attention by the peeps at AdRants, this white paper by Buddy Media gives us the Facebook recipes for success used by big social media winners like Taco Bell, Playboy, AFLAC and Samsung. We’re always interested in unlocking Facebook page magic so this is a must-read.
4.) We Want Our Tweet TV: AppleTV? Yawn. GoogleTV? Snooze. Twitter Television? Now you’re talking. At the New TeeVee Conference in San Francisco, Twitter execs pointed out that Twitter has inadvertently made TV more social as tweeting numbers spike during broadcasts of highly-watched shows. Award shows and reality TV are subject to live tweets from couch potatoes and Twitter-junkies alike. Networks are now encouraging viewers to get in the conversation by using Twitter. The best part of tweeting during TV? There’s no special box required!
5.) Pier 1 on Facebook: We now forgive Pier 1 for their series of traumatizing Kristie Alley ads from a few years back. Pier 1’s Facebook page is brand engagement at its finest. By liking the store on Facebook, the company donates $1 dollar per like to Toys for Tots. Plus, becoming a fan of Pier 1 unlocks a $10 dollar off coupon.