Happy New Year! 2012 was fantastic, but in the world of online marketing, it’s all about looking forward. For the last several weeks, every blog has posted predictions about what the next big trends for the new year will be. Not to be left out, we thought we’d throw our hat in the New Year’s predictions game and give you our own list of online marketing trends to be on the lookout for in 2013.
High Quality Content: As Google becomes more hardcore about recycled posts and shifty SEO practices, our No. 1 marketing trend for 2013 is quality content. Bloggers, journalists and brands are going to be put to the test in 2013 to create unique content daily as search engines and readers alike demand great content delivered on a regular basis.
Email Explosion: After countless hours tweeting, pinning and Facebooking, wouldn’t it just figure that good, old-fashioned email would emerge as the hot marketing trend of 2013? Turns out that thing you do every day is more effective for sales than social media. Thanks in large part to easy-to-use services like Constant Contact and the continued smartphone surge, companies of all sizes are returning to the channel to talk directly to their clients and followings. A solid strategy for email marketing is a must have for 2013.
Specifically Social: With big brands scaling back on what they spend on social and smaller companies forced to devoting time to one or two platforms, look for social media marketing to get edited — big time. Brands are moving towards developing dynamic, clever, specialized campaigns rather contributing daily noise and newsfeed pollution. 2013 will be an interesting year to watch how businesses use Twitter, Facebook and Pinterest for more thoughtful and particular marketing.
The Blogazine Gets Bigger: The line between blogging for business and mobile marketing is about to get even more blurry. Look for corporate blogs to address the design and content demands of tablet and smartphone users more than ever this year. As the equipment gets more affordable, the demand for blogs that are more mobile friendly and with that digital magazine look is going to be higher than ever. Readers want style and substance, and they want to be able to take it anywhere.