Moms drop traditional media for digital.

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Women are among the most coveted audiences for magazine readership. However, new data suggests that moms are trending away from traditional print media and replacing their free hours once spent with pulp driven offerings with the digital sort. According to a recent report posted by MediaWeek, of 25,000 respondents, 49 percent of women said their magazine reading time went down after giving birth and 46 percent said the same about their newspapers. Of that same survey, 63 percent said they were active on digital social networks like mommy blogs, facebook and other sites that focus on families and child-rearing. The rise in digital popularity among the mommy set may be due to the fact that digital media allows for an effortless two-way conversation that encourages moms to interact with other moms, experts and even advertisers who specialize in products for kids and moms. This may be a wake-up call for magazines like Better Homes and Gardens, Good Housekeeping, Family Circle, Woman’s Day and Ladies Home Journal who are all in the top ten list for the category of largest magazine distribution in the US and good news for sites like Facebook, BabyCenter and mommy blogs.

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