Mastering the Multi-blogging Balancing Act

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Dynamic and creative blog writing takes a lot of planning, time and effort. Even the brands that seem to effortlessly pump out billions of blog posts have a team behind them creating new content daily. This hectic atmosphere can get even more insane when a company ventures into multi-blogging. Multi-blogging can be a great solution for companies with a wide variety of campaigns, products and services. But it certainly isn’t for the faint of heart or chronically disorganized. As blog creation experts, we know a thing or two about juggling several blogs simultaneously. So here’s a few pointers for those of you who are branching into multi-blogging in 2013.

The first step is to determine what the point of having another separate blog would be before you get started down the road of multi-blogging. Do you have products or services that could benefit from an image-based blog platform like Tumblr? Are you launching a long, involved interactive campaign that needs its own place to shine? Do your employees need a specific blog to exchange information away from what the general public reads? Is there another distinctive voice in your brand which could carry an entire blog and that readers would be interested in? A solid “yes” to these questions means that multi-blogging is for you.

Once you’ve decided to make the leap, the next thing every good blog juggler needs is a schedule they can stick to. Designate days for researching and writing each of your blogs and then stick to those days. Do this for a month, like clockwork. Admittedly, in the beginning, this is easier than it sounds. But after a few weeks of diligently combing your newsfeed for blog post ideas and then writing on certain days, it becomes more manageable. The old, tried and true “To Do List” has never been more effective than with multi-blogging. Just having all of your upcoming posts and blogging tasks, including blog marketing ideas, written down in one place helps your blogging empire be a more efficient and less jumbled place. Reading more, believe it or not, is also a huge help when multi-blogging. The formula behind this tip is simple: Read more blogs, more books and more articles, and you’ll be rewarded with more ideas for your own posts.

Finally, the best thing you can do when creating several blogs at the same time is get some help. Using different writers for different blogs makes sense, and not just for avoiding blogger burnout. Varying the voices on each of your company’s blogs will give readers incentive to experience new and unique content not found on your primary blog, which is the point of multi-blogging in the first place.

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