Yesterday the Google Android phone, named Google Nexus One, was unveiled to a drooling public. In the days of yore, a press conference would be the only way to get the skinny on new products and services, or, at a trade show. But in the age of the intertubes, anyone can get up-to-date information by tuning into any number of online outlets. Many of us who were following the event chose to check out live blogging sites. Live blogging is the process of taking notes, photos, audio recordings, video etc., at an event and quickly posting it up to your blog as the event unfolds. Many companies hire blog content writers or reporters to do this for them so they can focus on the event. Some examples of live blogging are the Matt Cutts live blog and the one I followed on TechCrunch. Live blogging can be a great way to widen your audience when unveiling a new product or service or when your company is having an event. If you want to get really fancy, consider doing a live video-stream so that you can point a camera at your event and broadcast it across the world instantly. Live video-streaming can be costly, because you have to have massive server space and there are technical issues when streaming live data. In fact, I was viewing a live stream (I won’t mention the name here) of the Nexus One event and it went down due pressure put on the server. But live blogging costs nothing but time and having someone who can type fast and report on the event in an interesting way. Live blogging is a great solution for any size company looking to shine the spotlight on new wares or services. Have you ever used live blogging to report on your company events?