If at First You Don’t Succeed, Tweet, Tweet Again

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Twitter is essential to any blogging marketing plan. In fact, most bloggers stick to the following strict Twitter marketing routine:

*Write amazing, informative blog (points for bringing the funny — appropriately, at least).

*Tweet aforementioned brilliant blog.

*Watch said tweet get lost in a sea of other tweets.

*Question this tried-and-true method but proceed with it the next day anyway.

So if we all do this while still wondering if it’s working, what’s a blogger/tweeter to do? Why, tweet again, of course.

Twitter isn’t really “set it and forget it” marketing. The chatty, chirpy social media platform takes time and needs to be checked on throughout the day. Some research of Bit.ly backs this up. The company found that 3 hours after a blog link has been posted, traffic to the blog and the tweet itself are practically non-existent. On its blog in September, Bit.ly explained the phenomenon of the short “half-life” of a tweeted link.

“We can evaluate the persistence of the link by calculating what we’re calling the ‘half-life:’ the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak,” Bit.ly writes.

As usual, it’s our collective lack of attention span that accounts for the 3-hour life and death of tweetable links.

So thank heavens for second chances. The new Twitter marketing norm suggests that you post links in tweetss to new blog posts but then post another link to the same blog later in the day. But why stop there? If an older post from last month, for example, didn’t really rope in the readers, why not tweet it again? Can’t hurt — and, according to Search Engine Land, the life span of a blog increases the more it’s promoted.

“On our @sengineland Twitter account, we tweet a story as soon as it’s posted. However, many of our Twitter followers might easily miss this, if they’re not online, busy and so on. That’s why we schedule a ‘second chance’ tweet for most major stories to go out a few hours after they originally get tweeted,” Search Engine Land’s Danny Sullivan writes. “Typically, we receive about 50 percent more traffic from Twitter from our second chance tweets as from the original ones. In other words, by simply tweeting a story again, some hours after the ‘half-life’ of the original tweet has expired, we pick up 50 percent of the traffic that the original tweet generated.”
So who cares if they read you the first time? Get out there and tweet it again! And speaking of Twitter, follow us on the little bird right here.

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