Happy Thanksgiving! At the tender age of 85, the Macy’s Thanksgiving Day Parade has decided to go under the knife. In celebration of the milestone, Macy’s has jumped head first into digital engagement, and the holiday classic is looking trendier than ever.
Maybe it’s the simplicity of a parade. Maybe its a parade’s family-friendly entertainment value. Or maybe it’s the simple fact that you can watch it on television for free. But the Macy’s Thanksgiving Day Parade is suddenly cooler this year. To celebrate 85 years, Macy’s has released a brand new website for the event, filled with eye-popping animation and interactive features like games and photos. The site features a full lineup of performers and balloons so parade fans can see when their favorites will be floating down Broadway.
In addition, Macy’s just released a handy, free Droid app that alerts folks at the parade of route changes, lineup and help getting around town. For people who can’t make the trek to NYC, the app provides an inside look at the parade with galleries, exclusive traffic light cams and historical and trivia information. Over on Facebook, Macy’s wants its friends to be part of the parade, so it has created The Parade Brigade. The app allows fans to post pictures and memories of the parade and the winner with the most votes will be featured as Macy’s profile picture for the week. Macy’s promises that it will use Twitter to keep viewers updated on backstage parade gossip and developing news stories while posting exclusive photos from the event. Since the Macy’s Twitter account already serves as a major line of communication between Macy’s and its shoppers, we expect the brand’s Twitter team to work overtime on Thanksgiving.
So grab a drumstick, enjoy the parade and be thankful there are so many ways brands of any size can use online marketing to reach new audiences!