I Ain’t Afraid of No Ghost(writer)

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At the risk of providing a Santa Claus/Tooth Fairy moment, we have some news that may shock you. Most of the blogs you read aren’t written by the people whose names appear in the blogs title. Ditto for the majority of celebrity tweets, corporate Facebook page updates and clever Tumblr blog entries allegedly produced by a style icon. The fact is, this here Internet thingamajig is filled with ghostwriting. Ghostwriters are now turned to for everything from blog posts and social media content to digital press releases and beyond from companies of all types and sizes. So if you’ve been thinking it’s time you stopped trying to write everything yourself, let go of your fears and learn to embrace the ghostwriter — well, we couldn’t agree more.

Ghostwriters, first and foremost, help us save time. Complex content marketing strategies require a lot of writing. To really change your company’s digital presence, you need lots of tweets, lots of blog posts and a never-ending output of written material. And creating this mountain of words takes gobs of time — time most business owners do not have. By turning over content creation to someone who does it for a living, you literally save yourself hours of banging your head against the keyboard. Also, great ghostwriters are terrific researchers and they spend hours getting to know your brand’s language. This means every post will sound like it came from your brilliant brain. Another bonus to working with a ghostwriter is that you no longer have to scramble for original ideas. Professional writers get paid to think on their feet and come up with dynamic tales your followers will want to read. Letting a ghostwriter worry about the blog post for the week (or what on Earth to tweet about) leaves you more time to run your business.

Besides, haven’t you heard? The old shame of hiring a ghostwriter is a thing of the past. Top executives, movie stars and local companies alike know the value of hiring a talented ghostwriter to handle all of their content needs. And it’s easy to see why. Dynamic digital content is a must in this day and age; if you can’t create it, why not rely on somebody who can?

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