Hop on the Hashtag Bandwagon

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If you’re brand new to Twitter marketing, you’ve picked a perfect time to join the social network. Much of what Twitter users discuss is what’s currently happening in the world and there is a lot to talk about right now. From ObamaCare and the government shutdown to new episodes of buzzed-about television shows and from football to baseball, Twitter is on fire with hashtags relating to the things we are all talking about. Used correctly, hashtags can help brands join the conversation while potentially introducing themselves to a new legion of followers.

At the writing of this post, the following hashtags were trending on Twitter: #TheGovernmentShutDownBecause, #Netflix, #Halloween, #Buctober and #America. If you haven’t used hashtags, that list might make zero sense to you. And that’s okay. Hashtags are simply ways to tag things others on Twitter are talking about — a way of joining and inviting others to join similar conversations. #TheGovernmentShutDownBecause, for example, invites Twitter users to fill in the sentence with their own one-liners, funny memes or opinions. (This one, which referenced the Nickelodeon show Drake and Josh, was the top of the pack, by the way.) But you don’t have to be born in the 2000s to take part in the conversation. Hashtag #Buctober is a shout out to the Pittsburgh Pirates baseball team. Local brands like Pittsburgh eatery Primanti Brothers used #Buctober to encourage fans to come in after the big game. Trending hashtag #Halloween gave brands like ABC Family, American Apparel and Random House a chance to start trick-or-tweeting early with followers.

The key with hashtags is to strike when the iron is hot. Sometimes hashtags go on for days, but most peak in popularity in a matter of hours. Also, only use hashtags that relate to your brand and social media marketing story. If you sell cards, then #Halloween would be an easy one for you. If you sell tires, however, the hashtag of #Netflix might be a harder sell. But maybe you can make it work! For huge companies and mom-and-pop shops alike, hashtags and how we use them rely 100 percent on a brand’s creativity. Hence, the sky is the limit.

Readers, what recent hashtags have made you laugh, roll your eyes or get involved? Also, which companies rock a great hashtag? Sound off in the comments section below! 

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