This spring when Google’s Recipe Search came to America, many pondered the power of the tool. Some said it was flawed and would create a generation of cooks that didn’t actually want to learn how to read or cook. Others touted the search, which allows cooks to punch the ingredients in their refrigerator into their Google search and receive culinary possibilities. I stumbled on the feature while I was making dinner the other night and can see where both camps are coming from. On one hand, the search is genius because it inspired me to do something amazing using wasabi paste. On the other hand, the search results for the most part were pretty generic an uninspired. What fascinated me about Google Recipe Search, though, was how a tool for cooks and homemakers could actually be used by social media marketers and food bloggers.
Stay with me on this one: Let’s say your company makes dried spices and you post recipes using your spices online. So if you have these recipes in a widely-read and well-written blog, there’s no reason your ingredients shouldn’t end up on someone’s plate after they use Google Recipe Search. For food bloggers who perhaps write about tasty treats for a restaurant supply company or a bread distributor, placing a keyword-rich recipe on a blog as well as on a corporate Facebook page is one of those so-simple-it’s-genius ideas.
But why stop there? Food-based companies, cookbook authors and nutrition gurus also can join in on the Google Recipe Search goodness. The great thing about the feature is that users literally pick out the ingredients and get only the results using their specifications.
We’ve seen Google roll out these sorts of specified searches over the last two years or so with shopping, social media and now recipes. For blogging campaigns, article marketing and social media marketing, these innovations can only mean amazing things. Bon appetite!