Anybody who uses Facebook for business is undoubtedly familiar with Facebook events. This handy tool lets you invite all of your page’s followers to your openings, new product release parties and company functions. If your brand has hundreds of “likes” and you have a very active page, all you need to do is create an event page and all of your adoring fans will show up, making your event a smashing success. Right? Um, no. We hate to break it to you but, having pulled off several successful Facebook-driven events, we can say with confidence that creating the event page is only the beginning.
When your brand’s major method for communication is Facebook, an event page is a must. They are incredibly effective and easy tools. In fact, thanks to new targeting which allows admins to promote events to certain demographics, it’s gotten even easier. Invitees can now be chosen by gender, relationship status, age and interests. To begin, make sure your event page has all of the correct information and important things like start time and dates. Sounds silly that we’d even mention this, but you’d be surprised how many event pages leave off the vitals. Next, constantly update the content on that page to hype the event. Stagnant pages with no updates get fewer confirmed guests than ones with a steady flow of action. Add videos, photos and the latest news your guests need to know before attending.
Yet even a well-chosen guest list and an oft-updated event page does not necessarily mean that your event will be well attended. The event and the event page both need further promotion outside of Facebook. Other social media sites like Twitter and Instagram are worth a shot but make localization key if you’re looking for real-life bodies in attendance. We’d say a great resource for your event page is your local media. Those papers they shove in your mailbox, the calendar sections in the hip neighborhood journals and even your city’s television stations are worth hitting up with information on your event. That way folks in your own backyard are hearing about your event from multiple channels. Since your Facebook event page has all of the details already, we think directing members of the media and followers on other social media platforms is an easy way to spread the information while promoting the page.
In the end, we think that Facebook event pages are a fantastic way to promote a brand’s events as long as other forms of promotion happen alongside it. Readers, do you go to the things people invite you to on Facebook and have you had success using events for your own shindigs? Tell us in the comments section!