It’s that special time of year when social media marketers, advertisers and online marketing gurus come together to celebrate one special thing: viral Super Bowl ads! Continuing the tradition of year’s past, 2012 has already seen a slew of Super Bowl ads… and the game is still a couple of weeks away. Here’s a few of the trends and news stories you can expect to see more of as the Super Bowl gets closer.
Tons of Teasers: Advertisers are hoping to use movie-like previews online to get viewers and consumers excited about their Super Bowl ads. And as silly as an ad for an ad sounds, they seem to be working. Many, like a recent spot for VW, have already roped in millions of views and gone very viral.
Embracing the Bark Side: That VW preview ad with the millions of views is none other than “The Bark Side,” a commercial which features dogs in Star Wars costumes barking the movie’s iconic “Imperial March.” The clip is a follow-up to last year’s smash, The Force. And if the preview is any indication, Volkswagen has another hit on its hands.
More Controversy: Only time will tell if Madonna will stir up controversy during her 12 minute halftime set, but there are several ads already set to grab headlines and tick people off. At the top of the list has to be the dead fetus-filled commercials from presidential wannabe and general nutjob, Randall Terry. Look for Terry’s ads to be the talk of Monday morning newscasts.
Brands Take to the Tiny Screen: This year ads won’t just be living on the plasma flatscreen or online but also in apps for smartphones. Chevy Game Time is one such app that offers prizes and real-time gaming while the Super Bowl is on. Food Network, EA Sports and ESPN Sports Center are some of the other brands launching apps to enhance game day.
Super Social Media: We’ve seen brands like Doritos and Chevy use social media to cross-promote ads in years past but this year social media has gone legit. For the first time ever, the Super Bowl has its own social media hub that will cover all the action on Twitter and Facebook surrounding the game as well as keep tabs on the latest social media news stories developing in the days before the big day.