Looking for the best news tidbits from the worlds of content marketing and digital engagement? Then you, my friend, are in the right place. Please enjoy our five things you might have missed!
1.) Dos de Mayo: Before you bust out those margaritas and fancy sombrero, we thought you should know that Cinco de Mayo has moved. Or at least it will if the Most Interesting Man in the World from Dos Equis gets his way. Turns out the suave mustachioed know-it-all isn’t a fan of Sunday holidays and is rallying online to get it changed in a new video campaign. The brand is even throwing a Dos de Mayo party in Los Angeles to help their spokesman’s cause.
2.) Twitter Satisfaction: In other news involving salty old guys you just can’t hold down, this week the Rolling Stones rocked social media. The hashtag #StartMeUpWednesday dominated Twitter and Tumblr as the Stones announced new tour dates in the U.S. and UK. Sure, younger artists like One Direction or Taylor Swift would surely get more traction, but for a bunch of guys in their 70s, it’s impressive that the campaign got global recognition.
3.) Get it Right: Those smarties over at Oreo have figured out that while the customer isn’t always right, they certainly enjoy being right. The cookie giant’s SuperImportantTest.com makes both cookie lovers and creamy center fans feel like super geniuses when they answer this funny and clever online test.
4.) No Dummies: Here’s an unforgettable in store advertisement from Vivienne Westwood in Milan that slipped by us last fall. The boutique window featured mannequins with bruises and injuries to symbolize Italy’s growing problem with domestic violence. It’s a stunning and powerful campaign made even more so by a well-made video.
5.) From Pinterest to the Parking Lot: Imagine a Buick designed by Pinterest users. Well, it actually exists — and no, it doesn’t have a dashboard made out of pizza-muffins or an interior constructed from Vera Wang wedding dresses. The über stylish ride was the product of a closed contest conducted last October 2012. Buick invited ten of the top design, fashion, food and lifestyle bloggers to Detroit for an exclusive trip behind the scenes of the Buick Design Center. According to Buick’s YouTube channel, “After meeting the design team and exploring the vehicle, each blogger developed a Pinterest board showcasing how the Buick Encore speaks to their personal style and life passions. Blogger Michael Wurm Jr.’s pinboard was chosen in December 2012 as the inspiration for the Buick design team. His personalized, stylized Encore was revealed this week during the 2013 New York Auto Show.”