Hooray! It’s Friday! To celebrate, we’ve cooked up five tasty dishes from the world of online marketing. Enjoy!
1.) Nobody Doesn’t Like Pinterest: Food — and specifically food porn — is a big reason a lot of people spend hours on Pinterest. So we think brands like Sara Lee actively participating on Pinterest is nothing short of genius. Cheesecake and dessert empire Sara Lee has filled its Pinterest boards with the kind of mouthwatering, drool-worth deserts that Pinterest users love and re-pin. For small-time food companies and indie chefs, boards like Sara Lee’s can also serve as an inspiration on how to do the Pinterest game right.
2.) Feed the Birds: What do you do when your bird sanctuary experiences a dip in attendance, threatening to leave hundreds of our feathered friends hungry? Well, if you’re World of Birds in South Africa, you make some clever billboards and signs out of birdseed. This innovative campaign got major coverage on Twitter for being so clever and, as a result, the birds didn’t go hungry and the doors stayed open. Aww!
3.) Tweet Time Travel: Last week Twitter rolled out a new feature you might have missed: the ability to search tweets more than a week old. Twitter marketers and analysts have been itching for this innovation for years, so it’s actually pretty big news. How does it work? According to an official Twitter blog post, “As we roll this out over the coming days, the tweets that you’ll see in search results represent a fairly small percentage of total tweets ever sent. We look at a variety of types of engagement, like favorites, retweets and clicks to determine which tweets to show. We’ll be steadily increasing this percentage over time, and ultimately aim to surface the best content for your query. For now, enjoy your trip down memory lane!”
4.) Beckham in Beverly Hills: The recipe for instant viral success: Add one David Beckham in underwear, mix in action movie-style directing (courtesy of Guy Ritchie), pour over millions of views and enjoy!
5.) Immaturity Rules: To wrap up the list this week, we’d like to leave you with something juvenile. Never underestimate the power of sophomoric humor in your online marketing. This ad from Playtex illustrates this theory brilliantly.