Keeping up with the latest news from the content marketing universe is an exhausting endeavor and could almost become a full-time job. But since you already have a job, our Five Things You Might Have Missed List is a quick and easy way to get all your headlines while staying gainfully employed!
1.) Blackout Tweets: Talk about the ultimate in turning lemons into lemonade. Social media savvy marketers for Oreo, Audi, Tide and VW took to Twitter during the Super Bowl blackout last Sunday. These fast-on-their-feet brands showed that Twitter is the ultimate platform for impromptu marketing. Tweets like “Power out? No problem. You can still dunk in the dark” from Oreo creatively rolled with the punches and got retweeted thousands of times as a result.
2.) Home Sweet Homepage: Looking to give your blog a facelift? Read Hubspot’s 12 Inspiring Examples of Beautiful Blog Homepage Designs first! This post that you might have missed profiles the best blog homepages in the business and how you can infuse some their style into your own work.
3.) Ain’t it Grand: In recent months, Google has really taken to imaginative online video creation and has come up with some truly cool campaigns. The latest, which shows how Google Maps went off-road to create stunning panoramic shots of the Grand Canyon, is another example of how Google is mastering video to reach even more customers.
4.) Supply and Demanding: A new study from About.com and Latitude proves what marketers have suspected for years: Consumers demand more engagement from brands. Seventy-nine percent of consumers polled agreed with the statement: “My relationship with brands is much more personal than ever before,” while 68 percent of consumers concur with the assertion that “Shopping today is less about the brands/products themselves and more about me — what I’m feeling or needing.” In other words, not only is the customer always right, but they also want you to post that on their Facebook wall.
5.) Locked and Loaded: Finally, to see examples of Twitter tantrums to avoid, look no further than the current bickering back and forth between celebrities who are pro-gun control and those against it. This kind of social media preaching, regardless of what side you’re on, makes one miss the good old days when celebrities spoke only through their publicists.