What brand is rising from the ashes thanks to savvy online marketing? What do you get when you cross fashion, Facebook marketing and a smartphone app? The answers to these questions and so much more in this week’s edition of Five Things You Might Have Missed!
1.) The $11 Billion Question: 2013 started off with a bang for Twitter in this little tidbit that likely sailed right by you. With an estimated $11 billion valuation, bloggers and Wall Street sharks alike are wondering if this is the year Twitter goes public. With the less-than-impressive IPO debuts of Groupon and Facebook, it’s no wonder Twitter is staying mum about its future. Still, watching the little bird’s next move will undoubtedly be our branding pastime this year.
2.) It’s Not a Tumor: Sometimes an effective viral marketing campaign needs to rely on the “ewww” factor to get its point across, and this one from Britain’s National Health Service is pretty darn disgusting. To illustrate how smoking cigarettes causes mutations, the ad features a subtle but totally yucky slimy pulsating tumor which pops up on the middle of a cigarette. It’s gross but memorable — and in a sea of online video creation, that’s successful indeed.
3.) DKFB: Donna Karan Atlier, the branch of the Donna Karan brand responsible for couture dresses, has teamed up with Facebook for a red carpet-ready app, and just in time for awards season. Fans of Donna Karan who “like” the brand’s page get access to a new app which takes fashion fans behind the scenes of how gowns are created, from inception to the red carpet. Part blog, part video series, the app is an inspiring way to give consumers a glimpse into how a brand works.
4.) The Polaroid Comeback: It’s been awhile since the word “Polaroid” came out of your mouth, huh? That could very well change in 2013. The nearly extinct photo processing brand is relaunching by leaning into the digital revolution. Images of the company’s about-to-launch Polaroid Fotobar, a hip concept store in Florida where folks can instantly print off pictures from their phones and the Internet, flooded the blogs this week. Fotobar is also available online. It’s a smart move for Polaroid, and one that just might reinvent photo processing for a new generation.
5.) Blog Bucks: Blogging pioneer Andrew Sullivan, creator of The Dish, announced a game changer this week. Sullivan is taking The Dish where few bloggers have gone before: paid subscriptions. Starting soon, the popular blog will be delivered independently to its readers for $20 a year. If readers bite, get ready for a flood of monetized blogs.