Go inside a blip that caused mega nightmares for blog marketing specialists! See how one brand is trying to make scrapbooking cool again! And oh-so-much more in this week’s Five Things You Might Have Missed.
1.) 20 Years of Texting: This week SMS celebrated two decades of “OMG” and “K”. The first SMS (short message service) or text was sent in 1992 and it read simply, “Merry Christmas.” Since then, text messaging has exploded and opened the doors for mobile marketing. While some wonder if the SMS days are numbered, the anniversary tops our list for creating a platform that has truly changed the way we communicate and market.
2.) Tumblr Typhoon: If you conduct your company’s blog writing and blog creation primarily on Tumblr, then Monday was probably not your favorite day. In case you missed it (and be thankful if you did), a major worm knocked Tumblr out, causing the popular blogging platform to disable posting. Tumblr urged users to reset passwords while it got things ironed out. The culprit for this blogtastrophe? Tumblr’s re-blogging feature. The worm spread from post to post each time Tumblr users innocently re-blogged posts.
3.) The Scrapbook Comes Back: Leave it to the digital engagement masterminds at IKEA to make the scrapbook cool again. KLIPPBOK (which actually means scrapbook in Swedish) is an inventive iPad app which lets users clip things they like from IKEA (furniture, paint swatches, meatballs, etc.) and create endless decorating combinations. It’s a little bit Pinterest, a little bit old school and a lot of amazing. We’re thrilled to see companies like IKEA take tablet marketing and apps to a more imaginative level.
4.) For the birds: “What would happen if real birds used Twitter?” you ask. The creative folks at Voldemars Dudums advertising created this fun, time-killing video to find out. You’re welcome!
5.) Jason____: And finally, if you thought the guy who wrangled brands to pay him to wear their t-shirts couldn’t come up with a crazier marketing idea, you thought wrong. Jason Sadler announced last week that he was auctioning off his last name. For an entire year, Sadler will now change his last name to the highest bidding brand name. The winner? At $34,500, JLabAudio is the winning new last name… but Jason and his company, IWearYourShirt.com, score millions of dollars in free press coverage.