In the slew of political branding fails, celebrity screw ups and big business belly-flops, it’s hard for a social media marketing specialist and blog creation guru to find stories that inspire and motivate. So thank goodness we’ve scooped up a fivesome of articles, tips and blogs that will hopefully put a spring in your step and some fire (not literally, of course) in your laptop!
1.) The Power of a Twitter Rumor: Want proof that Twitter marketing is indeed effective? Try a good old call to action and see how many people respond. The Call to Action proved to have major power at last Sunday’s Emmy Awards when comedian/host Jimmy Kimmel told viewers to Tweet that Tracy Morgan had passed out during the show. In reality, Moragn was fine but within 3 minutes 60,000 tweets feature the Kimmel-instructed message, “OMG, Tracy Morgan passed out at the Emmys. Tune in to ABC right now” and the show itself reported a 6 percent increase in viewers over last year.
2.) Get Unstuck: You might have missed this list of six ways to pull yourself out of blogger’s block from UnderWorld Magazine, so we thought it was worth a repost. The list is a great “go-to guide” for simple reminders to help pro-bloggers stay inspired and out of frustration.
3.) The Social Book Revolution: From Twitter reading circles to publishers who love to blog on Tumblr, the big publishing companies are rocking social media these days. It’s motivational to see an industry previously thought of as out of touch and stuck in their ways embrace online marketing and social media platforms. The real bonus? Some of big publishing’s social media marketing ideas are ones that any company can use.
4.) Beyond Weddings & Decorating: We’ve loved seeing how marketers are transforming Pinterest from the cute site bored housewives use into an engaging, social media platform. Awesome for blog traffic and easy to use for small companies, Pinterest has serious buying power. Released this week, a new study from RichRelevance that you might have missed found that Pinterest “is driving more revenue per session — nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).” In other words, start pinning, like yesterday!
5.) Brain Wash: And finally, we are happy to see the end of soggy dashes from the shower to our home offices to get great ideas down on paper. Brought to our attention by ReadWriteWeb, we loved the simple yet silly idea of Aqua Notes. As power shower thinkers whose best ideas come while applying bodywash, we think the time has come for a waterproof notepad!