Today is your lucky day. Not only is it Friday, but it’s also the day of the week where we share the oddest and hottest stories from the worlds of content marketing and brand engagement. But don’t be greedy. Share our “Five Things You Might Have Missed” with someone you love.
1.) Zombies Take Manhattan: AMC, the cable network behind the hits Mad Men, Breaking Bad and The Walking Dead, is no stranger to this list. The company routinely creates brilliant digital marketing schemes, so it’s no surprise AMC has cooked up a super clever and super viral way to rally fans to help keep its programs on Dish Network. This video comically illustrates what New York City would look like if it was overtaken by the zombie stars of The Walking Dead and inspires viewers to keep the undead where they belong — on television.
2.) Based on a Real Facebook Post: On Thursday, Facebook unveiled its new multimedia storytelling project, Facebook Stories. The new section is worth looking at if you missed it because it captures the one-of-a-kind tales to come out of the world’s most used social network. White House correspondents and Facebook staffers alike share their unique stories of reunions, solved mysteries and chance meetings — all made possible by Facebook. PR cynics will say the section is a meager bid to help the company’s image. But really, Facebook Stories perfectly illustrates how social media has changed our lives.
3.) Danica’s Digits: This interactive online video for Nationwide Insurance features a prank pulled on NASCAR racer Danica Patrick. Her number is slipped in a series of ‘flags’ by fellow racer (and known jokester) Dale Earnhardt Jr. The twist is the real number directs callers to Danica’s voicemail where she encourages you to leave a message about how to get Earnhardt back. The winning revenge prank left on the voicemail gets a personal phone call from Patrick herself.
4.) Slacker TV by KFC: Everybody’s been blogging about the mini sitcom made by Kentucky Fried Chicken with help from Comedy Central. The show, “Growing up and Getting Out,” features a broke college student forced to move home after he graduates. It’s funny and well made stuff, but what makes it listworthy is having a product sponsor a real web TV series. It’s a shout out to the Golden Age where brands routinely plugged products during hit shows, but distinctly New Media Era given the format and approach.
5.) Jelly-filled Blogging: And finally, we’d like to say “way to go” to Dunkin Donuts. The brand kicks quite a bit of digital tail and we are impressed with the company blog, Behind the Beans. If the world’s most successful donut empire can find stuff to blog about everyday, don’t ya think it’s high time you give it a shot?