Any blog content management genius will tell you that coming up with a Top 5 or Top 10 list is just an easy ploy to rope in more readers. And they’re right! Still, we happen to think ours — the Five Things You Might Have Missed List — is also pretty darn entertaining and informative. Take a peek and tell us what you think!
1.) Your New Business Idol is Only 9 Years Old: High atop our list this week is the story of Caine Monroy and his cardboard arcade. If you think it sounds like a Spielberg movie now, just wait until you hear the real-life details: Monroy converted his dad’s garage into a cardboard arcade and, with the help of online branding, some enthusiastic customers and a great video, he’s become the latest meme as well as an inspiring startup story for folks of all ages.
2.) Enter the Branding Police: There’s a new sheriff in town on Twitter, and he’s gonna get ya if you mess with the Olympics. Forbes turned us on to the new (and slightly ominous) prospect of Twitter brand cops this week. Turns out the Olympics are taking their image and branding more seriously than ever, enlisting the help of monitors to shut down accounts illegally using the Olympic name and logo on Twitter.
3.) Up, Up and Away: Jack White and his label Third Man Records came up with a one-of-a-kind way to help sales of his new solo record positively soar. Third Man shoved limited edition flexi-disks into balloons and set them free on April 1st from their headquarters in Nashville. The label expects about 10 percent of the copies to be found. The stunt scooped up a handful of headlines for the indie record label and even made hippies happy — the balloons are biodegradable.
4.) Step Away from the Android: Did you set down your smartphone on April 14th and say “enough is enough!”? If so, you were the few and proud who participated in art blog/collective Provocative Penguin’s Leave Your Phone at Home Day. The event encouraged followers to unplug and not use their phones for a whole day. Gasp! We’re happy to report that humanity continued to function as folks left their phones at home and think it’s a great idea any time of the year.
5.) A Little French, A Lotta Fabulous: Lastly, we close out our list with “Petit H,” a video from luxury brand Hermès. The video is a promotional piece for Petit H, which Adverblog describes as a “creative workshop that brings together materials, artists and craftsmen in single space, faithful to the exacting standards that characterize Hermès.” It’s a beautiful video that’s meant to spark creative fires. We say job well done, Hermès.