Howdy! Welcome to the digital engagement, social media marketing and online branding jamboree we like to call our Five Things You Might Have Missed list. Yee haw!
1.) Hunter & Bear Return: That interactive dynamic duo from Tippex is back! The hunter and bear that forever changed viral marketing and online commercials is back in a birthday party gone wrong clip. This time, Tippex has more user-generated fun up its sleeve, and we love making the hunter and bear do all sorts of crazy things. Tippex wisely didn’t really change the video formula that put it on the map — and users have already welcomed the duo back with open arms and major views (74,000 and growing).
2.) Rock Your Blog Out: Here’s a nifty little add-on for blog creators and music lovers alike. Spotify has come up with a plugin that serves as a music player for blogs and websites so visitors can listen to your playlist while they’re on your site. With the Spotify Play Button, users can hear whole albums without having to leave the page they are viewing. This widget is bound to be a favorite among music and entertainment bloggers as well as blog readers who like to rock out while they read.
3.) Behold, Chocolate Mountain: Didn’t get enough sweet stuff from the Easter Bunny? Alton Towers Resort launched a promotional stunt sure to satisfy even the biggest chocoholic. The UK-based family resort created a massive chocolate climbing wall complete with a 70,000 meter chocolate waterfall and a biscuit crumb grotto. It’s Wonka-style promotion, and we’re big fans of campaigns built on pure imagination.
4.) Le TicTac Attack: Here’s a French TicTac ad that plays with the flash mob idea while illustrating the power of bad breath. With way over 700,000 hits, the spot is proof viral viewers love a little humor when dealing with a touchy topic like bad breath.
5.) Twitter Trickster: Oh, Betty White. We want to be over your antics, but gosh darn it, you keep doing stuff to adhere yourself to your collective hearts even further. Like this week when you pulled a fast one on Twitter on your co-star Valerie Bertinelli. Betty played the old lady card and told Bertinelli that @BettyMWhite wasn’t really her account after a sexy tweet about Ryan Seacrest was unleashed. But it is her account, a fact Bertinelli didn’t find out until after she tweeted about how the account was a fraud. Funny stuff — and perfect PR for White’s Off Their Rockers, her new show where she and other seniors pull pranks.