Feeling those mid-winter, uninspired blahs when it comes to online marketing? We’ve got just the thing to get your brain moving: Our weekly list of five things you might have missed. This week’s fivesome features news stories, marketing innovations and social media ideas guaranteed to ignite your creative fires!
1.) Food + Fashion: This interview with Cupcakes and Cashmere creator Emily Shuman tops our list for proving that when we blog about the things we’re passionate about, the money is sure to follow. The former ad executive is making big dollars by covering fashion and food in her highly-read blog. Shuman is further proof of the blog as business model and we love it.
2.) The Golden Voice Returns: Remember Ted Williams, that homeless dude with the amazing voice? After a rough ride through the media ringer, Williams returned in a charity Twitter campaign for Kraft Macaroni and Cheese this week. Kraft donated thousands of boxes of mac’n’cheese for every #voiceoflove tweet they received to Feeding America. The campaign was a stand out on Valentine’s Day for showing the Twitter love for folks who really deserve it.
3.) Best Apology Ever: O.b. Tampons has made more than a few marketing mistakes over the last two years, so when the company pulled its o.b. Ultras from store shelves late in 2011, consumers were not happy. Instead of tweeting a “we’re sorry” message, the company came up with a now viral video that sets a new standard for creative corporate apologies. Without giving away the details, we’ll just say this hilarious and ingenious interactive spot is sure to put o.b. on the road to redemption.
4.) Even Zuckerberg’s Pinterest Crazy: We clocked Pinterest as the “it” social media site last year and having Facebook’s Mark Zuckerberg sign up this week seems to confirm that prediction. Zuckerberg is already enthusiastically pinning and posting, proving that Pinterest is a social media force to be reckoned with.
5.) Here’s to New Voices, Too: With the sad passing of Whitney Houston and the downright bizarre Grammy awards from last weekend, it seemed like music could use a fresh face or two. Luckily, a super-viral Target commercial answered the call by introducing the planet to 11-year-old Denise Bestman from Staten Island. Her cover of Rolling in the Deep is evidence that talent and hope are found in unlikely places.