Are we feeling a little bloated, tired and stressed out — and not because of the holidays? Many of us who live and breathe online marketing have a tendency to try to eat everything at the daily digital buffet and walk away feeling exhausted. We’ve talked about the digital diet trend here at Brandsplat before, but we think the holidays are a perfect time to revisit and revise our digital marketing diets.
Diets, by their very nature, are the act of cutting out stuff that isn’t good for us. So our digital marketing diets should eliminate the efforts that aren’t working. If, for example, like one of my clients, you have better luck on LinkedIn than with Facebook, by all means play to your strengths. This doesn’t mean you have dump Facebook altogether, but budget your time and effort so it makes sense.
Next on our diet and exercise list is make your blog start working out. If your blog is just sitting there eating Fritos and doing nothing, make it get up and get busy. In other words, if you have a blog that features all of your excellent advice and industry expertise, spread the word! Tweet links to your blog. Post it on LinkedIn and Facebook. Your custom content may be brilliant, but if nobody sees it, then what’s the point?
Once you’ve dumped the digital junk food, it’s time to introduce some healthy habits into your diet. The holidays are a fabulous time to get on the email marketing bandwagon. Why? Well, it’s inexpensive to implement and it’s a great tool to help keep your clients in the know during the season. Brands like Barnes & Noble and The Home Depot use it to tell folks about specials and new merchandise — and, thanks to smartphones, emails are read and received anywhere.
Lastly, get in the habit of saying “no” and saying “I need help.” Say no to marketing techniques that you don’t have time for or you instinctively know aren’t right for your company. And say “I need help” to blogging, social media and digital marketing experts who can help you with the areas that are mysterious or difficult.
Happy dieting and healthy marketing!